Director, Shopper Marketing - Full-time / Part-time

Description:

Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?

The Henkel North American Director, Shopper Marketing is responsible for leading the overall vision-setting and strategic roadmap for shopper marketing across laundry, home care and beauty brands. The Director leads a team and agency partners to elevated ideas and superior execution. This position reports to the Vice President, Omnichannel Marketing and has 6 direct reports. The Omnichannel Marketing group consists of Media, Digital Marketing, Shopper Marketing, Merchandising, National Promotions and the consumer call center. The overarching goal is to create consistent, effective and efficient plans from broadcast media to in-store communication. As such, forming productive relationships and effective collaboration with these functions as well as brand and sales team will be key to success The Director, Shopper Marketing is responsible for the development & management of Strategic Shopper Marketing platforms and initiatives including Scale Partnerships as well as trade marketing materials. This role requires a person with a high-level of strategic thinking, strong attention to detail, people management skills, a keen sense of creativity, and a high degree of comfort working in a team environment.

What we offer

Represents the Omnichannel group with credentialed marketing and brand managementexpertise both within Henkel and with key retail customers. Influences cross functional teams with thought-leadership in the areas of\: brand building,shopper insights, marketing innovation, retailer specific platforms, and best practices. Transforms data and information into useful insights, and analyzes problems to identifytimely and effective strategies. Stays current with internal business trends and proactively looks ahead to anticipatebusiness opportunities, barriers and better ways to achieve results. Communicates persuasively to win support both cross functionally and with key retailcustomers. Leads the development of breakthrough creative solutions with agency partners. Drives executional excellence of integrated marketing campaigns by setting clear direction,demonstrating relentless focus to details and meeting delivery dates. Sets strategy and leads idea development for product innovation launch plans at leadingretail customers. Conducts thorough post program analysis to surface campaign business results againstobjectives as well as key learnings that inform future strategies. Builds productive relationships with internal and external business partners by workingcollaboratively, demonstrating openness to and respect for others’ opinions and points ofview.

Who we are looking for

Bachelors in Marketing or related filed; MBA preferred. Min 10-15 years of CPG brand marketing experience preferred Strategic shopper marketing agency experience a plus Solid digital marketing experience (digital Shopper Marketing a plus) Experience leading teams

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

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