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in Bethesda, MD
Manager, Brand Management, AC Hotels - Full-time / Part-time
Hours | Full-time, Part-time |
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Location | Bethesda, MD Bethesda, Maryland |
About this job
Job Number 18000P5D
Job Category Brand Management
Location Marriott International HQ, Bethesda, Maryland
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
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The Manager, Brand Management (AC) is a key support team member of the Lifestyle Brand Team. This individual will be responsible for creating programs and solutions that help deliver the right experience for the Curator, the target customer for AC Hotels. The core responsibilities for this position include: 1) Support the development and execution of brand initiatives 2) Assist with executing the brand strategy and compiling related presentations 3) Serve as the brand representative for corporate support services groups and hotels.
This individual will focus on creating innovative experiences and programs for the brand customer and associates while working closely with internal teams such as Global Design, Operations and the brand marketing teams. The manager will also support the continent teams and hotels to ensure that brand promise is delivered at all guest touchpoints.
- 4-year degree from an accredited university in Business Administration, Brand, Marketing, Hotel Management
- 4 years of relevant professional experience in brand, marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
- Lifestyle hotel / branding experience
- Project management experience
- Adobe Photoshop, InDesign, Illustrator, Adobe Captivate, and the Articulate Platform
- Leads the development of creative and innovative experiential brand programs with other stakeholders (talent/culture organization, global operations, etc) to create tools and resources that can be seamlessly implemented at the hotel level.
- Develop presentations on brand strategy, framework, positioning, voice and strategic pillars, competitive environment, etc.
- Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals
- Support the brands in developing content for all brand meetings and conferences.
- Develop new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand’s image and can be executed by the hotel teams; focus areas include operational programs, service training, culture initiatives, service rituals, developer/owner toolkits, and other communications
- Act as the champion for the brand culture programs and internal marketing campaigns to support the brand positioning and priorities.
- Collaborate with cross-functional teams on brand initiatives (e.g., internal communications, learning and development organization, market services, operations deployment, etc.)
- Collaborate with internal partners to research industry best-practices and forward looking trends to identify areas of opportunity for future initiatives
- Create, edit and maintain brand-level content, including PowerPoint presentations, brand book, toolkits, style guides, videos, etc.
- Work with Operations Deployment team to manage Brand content on Marriott Global Source (company’s intranet site)
- Assist in developing and executing a comprehensive communications plan for the Brand that encompasses internal and external audiences
- Develop communications for the Brand, such as property correspondence (emails), general brand updates, newsletters, webinars, intranet site material, etc.
- Assist in orchestrating the logistics and managing content for Brand conference calls and webinars with Area Vice Presidents, General Managers, Hotel Teams, etc.
Brand Representative for Corporate Support Services Groups
- Collaborate with various teams throughout the organization to ensure brand representation and alignment
- Field Brand-specific messages and ensure prompt and accurate responses
- Assist in designing training/immersion presentations for various stakeholders throughout organization as well as external partners
- Informs, updates, and provides information to supervisors, co-workers, and stakeholders in a timely manner.
- Attends and participates in all relevant meetings.
- Presents ideas, expectations and information in a concise, organized manner.
- Uses problem solving methodology for decision making and follow up.
- Maintains positive working relations with internal customers and department managers.
- Develops creative ideas and challenges existing norms and conventions appropriately to help create more on-strategy solutions for the brands
- Manages time effectively and conducts activities in an organized manner
- Support administrative tasks related to budget and finance of the brand, such as reporting and P&L follow up
- Performs other reasonable duties as assigned by manager.
- Builds strong working relationships.
- Shares thoughts and feedback in a professional way.
- Considers how own behavior impacts others.
- Explains work in a way that encourages cooperation from others.
- Shows an understanding of customer/stakeholder expectations.
- Listens and responds to customers/stakeholders with empathy.
- Builds rapport and trust with customers/stakeholders to promote loyalty.
- Anticipates and quickly responds to customer/stakeholder requests or issues.
- Explains policies in a way that helps customers/stakeholders understand.
- Helps others feel valued and included.
- Works well with others regardless of their background or characteristics.
- Models the Company culture of service, opportunity, respect, and fair treatment.
- Acts when others are treated unfairly or are not valued and respected for their unique skills.
- Listens to and acknowledges different ideas and viewpoints.
- Shows an understanding of how each role on the team contributes to the work.
- Shows an understanding of goals, processes, and reporting relationships within the department.
- Understands scope of own decision‐making authority.
- Provides, seeks, and acts on constructive feedback.
- Shows an understanding of performance expectations.
- Works with manager to set and prioritize developmental goals.
- Builds relationships to attract top talent.
- Participates in the hiring process and helps with on‐boarding new associates.
- Stays calm and focused during stressful situations.
- Asks questions to understand why change is happening.
- Uses resources to help deal with change or challenges.
- Expresses ideas in a clear and concise way.
- Actively listens and responds to others with understanding.
- Appropriately interprets verbal and non‐verbal behavior.
- Displays professionalism and gains respect from others.
- Recognizes issues and makes suggestions to solve problems related to daily work.
- Breaks complex issues into manageable parts.
- Asks questions and gathers information before making a decision.
- Identifies and considers alternatives and their possible impact before making decisions.
- Makes decisions and takes action in a reasonable amount of time.
- Sets career goals and identifies areas for development.
- Uses available resources and challenging assignments to improve performance.
- Shares own learnings and best practices with others.
- Completes assigned training on time.
- Shows an understanding of how own work impacts Company and department performance.
- Shows an understanding of the drivers of Company and department performance.
- Identifies innovative ways to improve productivity and associate and customer/stakeholder satisfaction.
- Performs technical and complex tasks and solves problems within area of expertise.
- Models technical excellence and communicates the benefits of specific techniques in area of expertise.
- Uses appropriate facilities, equipment, and materials to perform the job.
- Follows current policies, procedures, and legal requirements.
- Works with team members to meet shared goals.
- Shows an understanding of how the team contributes to broader success.
- Shares with team members information needed to accomplish work.
- Tells other team members when they are doing a good job.
- Takes responsibility for being innovative and delivering work that exceeds requirements.
- Learns from mistakes.
- Participates in setting goals for the team or department.
- Looks ahead and lets manager know about possible challenges in completing assigned work.
- Keeps track of own current and future workload to make sure everything is completed on time.
- Prioritizes own activities and makes adjustments when appropriate.
- Asks for and uses available resources to complete work.