General Merchandise Manager - Full-time / Part-time

Summary Description
Manages employees and operations of the General Merchandise department. Coordinates sales
promotions and advertising.
Key Result Areas
 General Merchandise Department Operations
 Management
 Customer Service
 Promotions
Major Duties and Responsibilities
1) Maintain Profitable General Merchandise Departments
 Tracks and measures dealerships General Merchandise operations to ensure budgets and goals are met
including location profitability.
 Maintain General Merchandise operation consistency by implementing policies and procedures.
2) General Merchandise Department Operations
 Ensure General Merchandise personnel are well trained and available when needed.
 Design displays for merchandise, which are appealing to customers. Make effective use of:
 Fixtures
 Wall Displays
 Show Cases
 Glass Cubes Towers
 Mannequins
 Window Displays
 Oversee seasonal promotions (i.e. holiday display themes, fashion shows, special events, etc.) and
coordinate them with other departments.
 Review all stock orders to ensure a fast moving balanced inventory of General Merchandise.
Coordinate orders with PA manager, if possible.
 Maintain sufficient quantities of stock to support demand and acceptable inventory turn ratio.
 Assist staff when needed.
 Become familiar and efficient with all phases of the computer system required for General Merchandise
management, including generating and reviewing Inventory reports.
 Supervise and maintain an accurate up-to- date inventory management control system.
 Establish procedures for ordering, receiving, logging into inventory, displaying, selling and restocking
all merchandise.
 Ensure employees keep all merchandise and displays clean, well dusted, and appealing to customers.
 Set-up and maintain a smooth running, efficient, appealing retail environment for the General
Merchandise department.
 Purchase product assortments, gauge stock movement, and devise promotions, when necessary.
3) Management
 Employ sound management practices to ensure General Merchandise department contributes
acceptable levels of gross net profit.
 Maximize return on investment of General Merchandise inventory.
 Grow the volume of General Merchandise sales.

 Maintain budgeted revenue and expense objectives.
 Develop advertising sales, and promotional campaigns for merchandise. Take care of all Business
Promo’s.
 Communicate regularly with the Harley-Davidson Motor Company regarding:
 Policies
 Product Availability
 Product Style Options
 New/Future Product line Studies
 Benchmark other retailers to determine “best practice” standards.
 Organize and stage fashion shows and other events to sell merchandise.
 Provide reports to Dealer Principal or General Manager, as requested.
 Develop monthly and annual objectives for the department in collaboration with Dealer Principal or
General Manager.
 Attend training sessions (P.A.C.E., Harley-Davidson University, etc.) to keep current with
merchandising trends inventory control issues.
4) Customer Service
 Provide superior customer service to both internal and external customers.
 Greet customers immediately, in a courteous and friendly manner.
 Handle telephone transactions quickly, and courteously.
 Point out any sales, specials, or new merchandise to staff and customers.
 Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate
our commitment to Superior Customer Service.
5) Promotions
 Plan and execute “exceptional” promotions to bring both “new and existing” customers into the
dealership on a regular basis.
 Coordinate promotions with other departments to maximize return on promotions spending.

Supervisory Responsibilities
 Establish departmental work schedule, balancing the workloads of all employees.
 Establish job assignments and sales quota’s for all General Merchandise personnel within their
skill level.
 Set policies and procedures for General Merchandise department.
 Manage employee performance (evaluate and council).
 Assist Dealer Principal or General Manager with recruiting, interviewing, hiring, and terminating
employees.
 Maintain records of all employee performance reviews.
 Provide training for all General Merchandise employees:
 Harley-Davidson University Programs
 Dealer Shows Expo’s
 P.A.C.E. tapes and field training

Commitments
 Treat all employees and customers fairly, courteously, and with dignity.
 Model superior customer service behavior for all General Merchandise personnel by maintaining
positive relationships with customers, employees, General Manager and Dealer Principal.
 Be prompt and available for flexible scheduling.
 Be honest and fair in all business dealings.
 Demonstrate an interest in growing the General Merchandise business.

Qualifications Job Requirements
 Experience with retail sales and inventory management.
 Prefer knowledge and experience with servicing of Harley-Davidson General Merchandise, and
other products sold by the dealership, or the demonstrated ability to quickly learn them.
 Experience with Point-of- Sale and Parts Service management computer software or the ability to
quickly learn due to general knowledge experience with computers.
Physical Demands
 Occasionally required to bend, stoop, crouch, reach, and lift 50 lbs. of material
Working Conditions
 Normally indoors, however, some outdoor work is required during open houses or other events.
Compensation Plan
 Salary plus Performance Based Commission and Industry Leading Benefits