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in Houston, TX
Destination Manager - Brand, Marketing & Digital - South Central - Full-time / Part-time
Hours | Full-time, Part-time |
---|---|
Location | Houston, TX Houston, Texas |
About this job
Job Number 170022BT
Job Category Sales and Marketing
Location , Houston, Texas
Brand Corporate
Schedule Full-time
Relocation? No
Position Type Management
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Reports to: Director, Account Management, BMD - South Central
JOB SUMMARY
The Destination Marketing Manager functions as the “destination expert” for their supported region, including key feeder markets. Provides day-to-day liaison support to the regional field marketing team while working closely with Marketing Knowledge Experts (KE) to verify Marketing initiatives are being executed for the region/destination in partnership with the Centers of Excellence (COE). Develops, with the BMD field marketing (FM) Director, destination-wide strategies that deliver products and services meeting or exceeding the needs and expectations of the brand’s target customer profile while providing a return on investment to property owner(s) and Marriott International.
CANDIDATE PROFILE
Education and Experience
• High school diploma or GED; 4 years’ experience in the guest services, front desk, housekeeping, sales and marketing, management operations, or related professional area.
OR
• 2-year degree from an accredited university in Business Administration, Hotel and Restaurant Management, or related major; 2 years’ experience in the guest services, front desk, housekeeping, sales and marketing, management operations, or related professional area.
• College (University) degree in Marketing, Hospitality Management, or related field preferred.
• MBA or similar advanced degree a plus.
• 2+ years’ managerial experience.
• 2+ years’ experience in the field of brand marketing or marketing services support, digital marketing and social media experience.
• Demonstrated ability to balance the interests and demands of multiple stakeholders.
• Demonstrated ability to define success metrics blending awareness and tactical ROI initiatives.
• Hotel property experience, hotel field marketing experience, or related preferred.
• Lodging marketing or operational experience with multi-national chain; or,
• Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
• Demonstrates an understanding of brand, marketing and digital strategies and their application to the supported markets and its consumers.
CORE WORK ACTIVITIES
Managing Marketing Activities
• Develops, with the BMD FM Director, destination-wide strategies that deliver products and services meeting or exceeding the needs and expectations of the brand’s target customer profile while providing a return on investment to property owner(s) and Marriott International.
• Develops the destination marketing plan and manages the destination marketing budget.
• Completes relevant trainings to develop a thorough understanding of the lodging business (e.g., hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends that unveil growth opportunities.
• Verifies strategies meet the marketing needs of all participating hotels for the supported markets and pulls through new marketing programs/products/services to confirm successful, brand appropriate local implementation.
• Works with COEs, KEs and other MI teams to execute key marketing and digital activities.
• Responsible for verifying the proper pull-through of campaigns/strategies at the destination level; as well as vocalizing destination/market specific business needs to garner support.
• Shares quantitative view on how various channels/activities support destination business objectives (e.g., anticipated ROI per channel) and sets goals/targets.
• At a minimum of once per quarter, review hotel performance, business/economic trends and updates marketing plans as needed.
• Serves as the primary liaison for Online Travel Agencies (OTAs) related to destination trends, competitive information, destination/regional performance for all hotels (including brands); responsible for educating revenue management and field marketing associates on OTA best practices and tactics that can positively influence hotel visibility and bookings in support of destination marketing activities.
• Determines KPIs and specific goals for the assigned destination(s), monitors progress against those goals and provides reports and information about progress.
• Communicates best practices and collaborates with other Field Marketers, leveraging BMD communication and collaboration tool while maintaining accurate hotel marketing information within hotel’s Property Portal (i.e., StarForce).
• Stays in contact with Leisure Sales leaders to verify parity in all channels is maintained and capitalizes on destination marketing opportunities with wholesale partners.
• Serves as the key contact for distribution customers to maintain industry knowledge on trends, performance, competitive markets and local competition.
• Develops and owns relationships with CVB’s, impacting the destination to maximize MI’s visibility in joint-marketing efforts, as well as ability access to data and strategically partner to elevate Marriott’s hotels in the destination.
• Provides customer intelligence in evaluating the market and economic trends that may lead to changes in marketing strategies.
• Reviews key revenue management reporting such as the Smith Travel Research STAR report, competitive shopping reports; uses other resources to maintain an awareness of each hotel’s market position within the region.
• Leads “high supply” efforts for their respective destination markets; this includes regular reporting and check list strategy/tracking.
• Develops an understanding of unique customer segment interests and buying patterns; finds relevant research and information to remain current, especially related to segments relevant to supported hotels.
• Develops extensive knowledge of COE capabilities; manages the timeliness and quality of all COE deliverables.
• Develops an understanding of how to promote hotels using applicable loyalty program and redemption models.
• Attends quarterly revenue strategy meetings and adjusts marketing strategies to meet the business needs of the destination.
• Participates in business planning with the Regional FM team on an as needed basis (i.e., quarterly, annually, etc.).
• Suggests innovative marketing ideas and proactively develops deployment strategies to continue growing market share.
• Participates in and practices daily service basics of the multiple brands; verifies what key initiatives related to Resorts, Leisure, and Group impact the destination.
• Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
• Drives source market business; including partnering with global counterparts to identify potential opportunities.
• Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
• Serves as the single point of contact to lead destination marketing efforts and gain alignment on needs and opportunities that benefit participating hotels.
• Develops strong partnerships with local organizations (i.e., CVBs, local tourism boards) to further increase brand/product awareness and leverage joint-marketing.
• Liaises w/BMD partnership domestically/internationally (loyalty, partnerships, offers, promos).
• Develops and manages internal key stakeholder relationships.
• Communicates destination marketing strategies to regional FM team and gains their feedback and input pertaining to participating hotels’ needs.
• Builds strong relationships and stays connected with Sales and Revenue Management counterparts to help deliver an integrated SMR capability; includes awareness of available trainings and changes in SMR strategy.
• Develops strong community and public relations by obtaining property participation in local, regional and national tradeshows and client events.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
• Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
• Monitors the effective customer feedback through distribution partner reviews and works with FM team to see ways to address issues or channel to proper operations leadership.
• Develops strategic working relationships with social media champions at each property to proactively position and drive sales to the property.
• Serves as primary liaison for OTAs related to destination trends, competitive information, destination/regional performance for all hotels/all brands.
• Responsible for educating revenue management and field marketing on OTA best practices and tactics that can positively influence hotel visibility and bookings.
• Supports properties as key contact with OTA accounts and works in conjunction with Regional Revenue Management Director and on-property Revenue Managers on initiatives related to booking performance, competitive insights, cooperative marketing opportunities/spend, while ensuring property content displayed on OTA partner sites supports the hotel’s booking and revenue objectives.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.