Director, Cards Acquisitions (Bethesda or New York) - Full-time / Part-time

Posting Date Feb 01, 2018
Job Number 180000CD
Job Category Sales and Marketing
Location Marriott International HQ, Bethesda, Maryland
Brand Corporate
Schedule Full-time
Relocation? Yes
Position Type Management

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

The Director Card Acquisitions, Global Card Program is a key member of the U.S. Cards Acquisitions Team. This role is responsible for developing marketing strategies to generate new card accounts for the American Express Luxury and Small Business portfolios, stimulating product awareness and consideration, and generating card member spend. 

• At least a 4-year degree from an accredited university in Business Administration, Finance, or Marketing. MBA degree preferred.
• 8+ years of relevant professional experience in Cards, payments, marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
• Significant marketing responsibility, preferably overseeing a credit card portfolio, with a track record of growth 

Acquisition Strategy and Planning

• Recommend acquisition strategies and targets for Luxury Consumer and Small Business cards
• Manage loyalty acquisition budgets, recommend funding allocation and priorities for cards, channels, and key initiatives
• Partner with bank on acquisitions strategy including priorities, channel goals, and innovation
• Evolve advertising & media strategies to drive awareness and consideration, in partnership with agency and bank. 

Omni-Channel Acquisition

• Develop marketing campaigns for Luxury Consumer and Small Business cards
• Work with Analytics to develop propensities and modeling to effectively identify and target affluent consumers
• Work with Analytics to develop Small Business indicators and incorporate them into segmentation and targeting models
• Manage campaign and segment optimization, as well as budgets to achieve acquisition KPIs.
• Oversee marketing assets and offers across all internal marketing channels including digital, mobile, and email, partnering with channel owners
• Optimize offers, partnering with the customer lifecycle marketing team to target the right offer in the member lifecycle 

External Paid Acquisition

• Develop external acquisition campaigns, managing creative, and segment optimization to achieve acquisition KPIs.
• Manages the development of all marketing assets and develop campaigns for key segments
• Manage robust testing of different offers to optimize acquisition efficiency 

Delivering on the Needs of Key Stakeholders

• Understands and meets the needs of key stakeholders.
• Develops specific goals and plans to prioritize, organize, and accomplish work.
• Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
• Collaborates with internal partners and stakeholders to support business/initiative strategies
• Communicates concepts in a clear and persuasive manner that is easy to understand.
• Generates and provides accurate and timely results in the form of reports, presentations, etc.
• Demonstrates an understanding of business priorities. 

• Shows an understanding of the needs of different customer/stakeholder segments and develops appropriate service strategies.
• Creates a service‐oriented environment and empowers others to build strong customer/stakeholder relationships.
• Monitors customer/stakeholder feedback and metrics to improve service delivery.
• Uses appropriate risk management resources when serious customer/stakeholder situations occur.

• Creates and coaches others on promoting an environment where everyone is valued and included.
• Champions the Company culture of service, opportunity, respect, and fair treatment.
• Ensures processes are in place to address concerns related to equity and fair treatment.
• Brings together people with diverse backgrounds to drive innovation and engagement.
• Establishes diverse partnerships across the industry, profession, and Company.
• Champions the attraction, development, and retention of a multicultural and multigenerational workforce.
• Ensures that all associates have the opportunity to achieve their full potential.
• Implements programs that promote inclusion and engagement.
• Ensures strategies are in place to promote inclusion, enhance engagement, and maximize business results.

• Builds strong working relationships across departments or teams.
• Models and coaches others on creating an open, trusting, and supportive work environment.
• Coaches others on how their behavior impacts coworkers and the work environment. 

Generating Talent and Organizational Capability

• Contributes to an environment that supports feedback and ongoing development.
• Coaches others by providing constructive feedback.
• Develops others by identifying needs and securing resources in area of expertise.
• Builds relationships to attract talent and actively recruits candidates with skills in high demand.
• Participates in the hiring process and ensures successful onboarding of new hires.

Organizational Capability

• Continuously improves the structures and processes of program area.
• Puts systems and processes in place to manage performance.
• Brings together the appropriate talent levels and mix of skill sets to drive innovation and performance.
• Establishes the scope of technical decision‐making authority.
• Uses meetings and other forums to regularly communicate status of work. 

Communication and Professional Demeanor

• Actively listens and uses appropriate communication styles to deliver information in an articulate, understandable, and engaging way.
• Influences others to accept a point of view, gain consensus, or take action.
• Keeps leaders informed about key issues.
• Models and coaches others on displaying a leadership style that conveys confidence and gains respect from others.

Leading Through Vision and Values

• Models, coaches, and holds others accountable for leading ethically and with a high degree of integrity.
• Promotes a convincing and inspiring vision for the direction of the Company, brand, and team.
• Models and holds departments and project teams accountable for developing and implementing programs that reflect the Company’s core values.

• Presents the need for change in a positive way that encourages commitment and action.
• Encourages others to identify ways to implement desired changes.
• Models and coaches others on staying calm and focused during stressful situations.
• Models flexibility and adjusts others’ and own priorities when managing multiple demands.
• Manages stakeholder expectations during change.
• Develops strategies and provides resources to implement change.
• Takes steps to minimize the stress others feel when change occurs.

Problem Solving and Decision Making

• Models and sets expectations for offering suggestions and solving complex problems.
• Uses data from different sources to evaluate alternatives, consider their potential impact, and make decisions.
• Involves key stakeholders to gain agreement and support before making high impact decisions.
• Makes key decisions and guides others to implement solutions in a reasonable amount of time.

• Demonstrates a strong understanding of Company, brand, discipline, and program strategies.
• Uses data to thoroughly evaluate opportunities and focuses on those with the greatest potential business impact.
• Adapts global Company and brand strategies into plans that can be implemented within the business to maximize customer/stakeholder satisfaction and profitability.
• Uses data to build program strategies and make the business case for stakeholder commitment.

Learning and Applying Professional Expertise

• Uses an understanding of market dynamics and the business environment to identify opportunities for improvement.
• Monitors industry and market changes and adjusts priorities as needed.
• Sets department or team standards and uses key business metrics to evaluate performance.
• Models and coaches others on making business decisions based on data from a variety of sources.
• Evaluates profit and loss statements, develops operating budgets, and conducts forecasting.
• Demonstrates sound business judgment in addressing resource needs and improving efficiencies while balancing associate, customer/stakeholder, and financial results.

• Creates an environment where learning is valued and encouraged.
• Models and sets expectations for others to evaluate own and others’ strengths and developmental needs.
• Secures resources and creates opportunities for self and others to improve performance through stretch assignments and other professional development activities.
• Models and coaches others on staying current on industry and discipline trends and holds others accountable for using relevant best practices.
• Establishes training requirements for the team and holds others accountable for meeting training goals.

• Maintains expert technical knowledge and skills and models their use for others.
• Models and promotes the appropriate use of facilities, equipment, and materials to perform the job.
• Models and coaches others on maintaining compliance with applicable laws and regulations.
• Builds partnerships across teams to solve complex issues and improve performance.
• Analyzes unique technical issues, systems, or problems that have broad impact.
• Recommends and coaches others on technical standards and processes to support work requirements.
• Generates and communicates the business case for applying innovative technical solutions that create value and/or mitigate risk.

Building a Successful Team

• Coordinates with other departments and teams and helps clarify the responsibilities of each group.
• Communicates clear expectations about how departments, teams, and individuals contribute to success.
• Considers associates’ strengths and team dynamics when assigning work.
• Coaches and holds others accountable for establishing team‐building strategies and encouraging cooperation.
• Involves team members in making decisions that impact the team.
• Recognizes achievements that support department and team success.

• Reinforces a team environment that encourages accountability, high standards, innovation, and strong business performance.
• Works with others to establish shared and individual goals.
• Monitors department, team, and individual performance.
• Makes sure associates are clear on expectations, timelines, and budget requirements.
• Identifies and focuses on business opportunities that have the highest value for the Company.

• Helps others understand work requirements by explaining why the work is important and by breaking down projects into manageable tasks.
• Analyzes team and individual workload to prioritize tasks and delegate appropriately.
• Identifies and obtains the equipment, materials, personnel, and other resources teams need to accomplish their work.
• Establishes and coaches others on processes for monitoring work quality and project milestones.