Demand Generation Manager - Full-time / Part-time

DEMAND GENERATION MANAGER (REMOTE)

March 4, 2018 - April 29, 2018 (2 months)

Salary: Negotiable

Description

As a Demand Generation Manager, you report to the Director of Regional Marketing & Demand Generation for Commerce Cloud in North America, and be aligned with sales, partner marketing, industry and product marketing team(s) to help create and execute targeted marketing campaigns and events to ensure pipeline goals are met. This position combines the best of regional marketing with the best of demand generation for a true hybrid role. Proven experience in various marketing functions, including demand gen, regional marketing event planning and execution, as well as online and traditional marketing, is required. You need the ability to craft an effective marketing plan and execute on that plan with actionable results. Finally, you need to be ready to roll-up your sleeves and do whatever is needed to get your job done. Specifically, you will:

Responsibilities:

·    Develop quarterly marketing plans to support the regional field sales, partner and installed base growth objectives focused on driving pipeline across the Commercial segments of the business.

·    Work closely with the strategic and corporate events team, as well as product marketing teams to launch relevant local campaigns focused on sales velocity, engagement from target market accounts, and new bookings.

·    Drive creative processes, database strategies, program executions and measure the success of these activities.

·    Produce campaign recap summaries (conversion rates, webinar and event registrants / attendees, email and event campaign metrics, etc.) in order to analyze past performance and identify new opportunities to improve existing campaigns. Contribute to weekly reports and monthly dashboards to demonstrate campaign progress and region success

·    Leverage positioning, messaging, buyer personas and other available information to target segments and generate sales qualified leads.

·    Fill the top of the sales funnel with new leads and nurture existing prospects to meet defined goals for quantities and conversion rates.

·    Analyze the marketing funnel, channel mix and customer segmentation to formulate ideas and approaches to optimize cost effective pipeline acceleration across different customer segments and personas

·    Assist sales team in developing regional and campaign specific target lists for ABM tactics

·    Be the singular point of contact for communication; communicate with sales in order to gain buy-in, understanding and participation in marketing programs

·    Build and maintain ongoing communications not only with the Commercial regional sales teams but also with cross departmental marketing peers and account executives.

·    Report on ROI for all marketing activities

Required Skills/ Experience:

·    Top skills: field marketing / event management; demand generation, and program management; communication skills and salesforce.com.

·    Bachelor's degree in Marketing, related field or equivalent experience is required; MBA is desired

·    Ability to travel between 25-30%

·    A minimum of 5 years of experience in high technology B2C/B2B enterprise software or SaaS field marketing required

·    Experience working in marketing with proven success and high initiative in the creation and execution of effective demand generation marketing campaigns

·    Understand complex buying/selling processes involving multiple decision-makers for software and services purchases

·    Experience with sales operations, reporting, marketing & campaign dashboards and KPIs

·    Salesforce.com experience required

·    Must possess excellent written, verbal and visual communication skills

·    Strong ability to influence others and work collaboratively with other departments

·    Ability to manage large detailed projects to tight timelines. Responds under pressures of time and uncertainty

·    Ability to work in a heavily matrixed organization; large organization experience welcome

·    Strong interpersonal skills and ability to earn trust and respect from sales management and peers

·    Positive disposition with high energy, self-directed, team player