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OVP of Customer Analytics and Marketing Business Intelligence: Bloomingdale's, New York, NY - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | 919 3rd Avenue New York, New York |
About this job
Job Overview:
The Customer Analytics and BI team will provide the foundational data and analytical capabilities to facilitate informed decision making within the marketing group to maximize the omni-channel customer value, sales and profitability. This role will play a critical effort in shaping and executing the growth agenda through leveraging subject matter expertise in Information Management, Analytics and Data Strategy. The OVP of Customer Analytics & BI will be tasked with building out and owning the BI/analytics roadmap that will help us better understand and drive growth for the business. Perform other duties as assigned.
Essential Functions:
• Develop and Deploy analytical tools and data science techniques to analyze large data sets and develop custom models/algorithms to uncover trends, patterns and insights in the data.
• Design, architect, implement, and support key datasets from a variety of providers that provide structured and timely access to actionable business information.
• Assess and understand all key structured and unstructured data sources across the enterprise.
• Proven experience in MDM Strategy and enterprise data governance
• Helps establish internal mindset and capability to instill a data-driven decision-making culture.
• Key stakeholder in driving new thinking around initiatives in analytics and data strategy.
• Constantly monitor data science trends, emerging tools and technologies and supports strategic leadership in developing common, best and continually improving frameworks, processes and best practices for predictive science
• Provides support for analytics work across the organization, ensuring it is in alignment with the defined analytics agenda.
• Provide thought leadership to business partners and team to evolve the development and reporting of KPIs to measure marketing effectiveness (i.e., channel sales attribution, customer segmentation, omni-channel propensity, etc.)
• Oversee day-to-day business application support, enabling the business function with systems and data that support marketing and analytic needs; perform data quality and data analysis to ensure integrity of database
• Represent Bloomingdale’s interests and requirements with the MST and Macy’s marketing teams
• Lead team to deliver best of breed reporting solutions and data visualization capabilities based on business partner requirements and to ensure adoption throughout the marketing organization
• Guide and deliver omni-channel analytics and experimentation capabilities; educate cross functional teams on approach and process to execute experiments
• Develop talent and manage team engagement
• Regular, dependable attendance & punctuality.
Qualifications:
Education/Experience:
• BA/BS degree, Masters preferred in Mathematics, Statistics, Economics or related field
• 15+ years of combined experience in marketing technology, Enterprise database management, CRM, Data Science and team management
• Strong experience in Analytics tools (R, Python, H2O), BI tools (Power BI, Tableau)
• Strong experience in Cloud enterprise platforms (Hadoop, AZURE, Teradata)
Communication Skills:
• Strong communication skills with the ability to summarize complex findings clearly and concisely.
• Strong ability to present to groups and to socialize new concepts.
Other Skills:
• Exceptional conceptual and creative thinker.
• Demonstrated ability to align cross team resources in systems development and implementation.
• Broad working knowledge of retail, ecommerce, customer segmentation, lifecycle analysis, CRM applications, statistical modeling, data science, and SQL.
• Must be process-oriented and detail-oriented.
Work Hours:
• Ability to work a flexible schedule based on department and company needs.
This job description is not all inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
The Customer Analytics and BI team will provide the foundational data and analytical capabilities to facilitate informed decision making within the marketing group to maximize the omni-channel customer value, sales and profitability. This role will play a critical effort in shaping and executing the growth agenda through leveraging subject matter expertise in Information Management, Analytics and Data Strategy. The OVP of Customer Analytics & BI will be tasked with building out and owning the BI/analytics roadmap that will help us better understand and drive growth for the business. Perform other duties as assigned.
Essential Functions:
• Develop and Deploy analytical tools and data science techniques to analyze large data sets and develop custom models/algorithms to uncover trends, patterns and insights in the data.
• Design, architect, implement, and support key datasets from a variety of providers that provide structured and timely access to actionable business information.
• Assess and understand all key structured and unstructured data sources across the enterprise.
• Proven experience in MDM Strategy and enterprise data governance
• Helps establish internal mindset and capability to instill a data-driven decision-making culture.
• Key stakeholder in driving new thinking around initiatives in analytics and data strategy.
• Constantly monitor data science trends, emerging tools and technologies and supports strategic leadership in developing common, best and continually improving frameworks, processes and best practices for predictive science
• Provides support for analytics work across the organization, ensuring it is in alignment with the defined analytics agenda.
• Provide thought leadership to business partners and team to evolve the development and reporting of KPIs to measure marketing effectiveness (i.e., channel sales attribution, customer segmentation, omni-channel propensity, etc.)
• Oversee day-to-day business application support, enabling the business function with systems and data that support marketing and analytic needs; perform data quality and data analysis to ensure integrity of database
• Represent Bloomingdale’s interests and requirements with the MST and Macy’s marketing teams
• Lead team to deliver best of breed reporting solutions and data visualization capabilities based on business partner requirements and to ensure adoption throughout the marketing organization
• Guide and deliver omni-channel analytics and experimentation capabilities; educate cross functional teams on approach and process to execute experiments
• Develop talent and manage team engagement
• Regular, dependable attendance & punctuality.
Qualifications:
Education/Experience:
• BA/BS degree, Masters preferred in Mathematics, Statistics, Economics or related field
• 15+ years of combined experience in marketing technology, Enterprise database management, CRM, Data Science and team management
• Strong experience in Analytics tools (R, Python, H2O), BI tools (Power BI, Tableau)
• Strong experience in Cloud enterprise platforms (Hadoop, AZURE, Teradata)
Communication Skills:
• Strong communication skills with the ability to summarize complex findings clearly and concisely.
• Strong ability to present to groups and to socialize new concepts.
Other Skills:
• Exceptional conceptual and creative thinker.
• Demonstrated ability to align cross team resources in systems development and implementation.
• Broad working knowledge of retail, ecommerce, customer segmentation, lifecycle analysis, CRM applications, statistical modeling, data science, and SQL.
• Must be process-oriented and detail-oriented.
Work Hours:
• Ability to work a flexible schedule based on department and company needs.
This job description is not all inclusive. Macy’s Inc. reserves the right to amend this job description at any time. Macy's Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.