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Ecommerce Director
| Hours | Full-time, Part-time |
|---|---|
| Location | Hendersonville, NC Hendersonville, North Carolina |
About this job
Job Description
This is a full time, on-site job with benefits that include insurance and 401K participation in the beautiful Smokey Mountain region of Western North Carolina. We are looking for an Ecommerce Manager for our online shoe store housershoes.com and some marketing support of our 10 Brick and Mortar stores located in the Southeast US. Housershoes.com and GB Shoe Warehouse is the largest independently run shoe retailer in the Southeast.
Primary Duties and Responsibilities:
· Develop and oversee the execution of all online marketing programs and initiatives to drive sales and profits from Housershoes.com online efforts, as well as support the firm’s GB Shoe Warehouse physical locations.
· Ensure consistent brand messaging and develop a compelling and seamless customer experience between offline and online interaction with the brand, especially with social media platforms.
· Develop and oversee the consumer experience on housershoes.com to increase engagement and conversion rates.
· Develop and oversee consumer acquisition strategy and programs to achieve revenue and profit growth targets.
· Develop measurements to track performance of all online marketing programs; design test strategies and refine creative assets to optimize results.
· Identify opportunities for improved business processes; create and implement process improvements focused on efficiencies and long term growth.
· Develop budgets and forecasts for revenue, margin and expense.
Position Requirements:
· 7-10 years of direct to consumer ecommerce experience with cross channel retail experience.
· Transformational leader with a passion for ecommerce, product management and process innovation.
· Demonstrated ability to assemble, build and develop a team to support Housershoes.com ecommerce and social media efforts.
· Ability to motivate a team to achieve Housershoes.com goals.
· Demonstrated experience with creating and overseeing digital customer experiences, online merchandising and ecommerce operations.
· Ability to recognize and anticipate business trends and opportunities, and then respond quickly.
· Ability to leverage various analytic platforms and tools.
Position Expertise:
• Experience working with off-site development teams and clearly articulating project requirements and goals to their teams.
• Experience with email and texting programs like Salesforce or Bronto.
• Experience working with Magento Enterprise Cart.
• Experience with marketplace feed management like Amazon, Jet and/or Ebay.
• Experience with Google Shopping, Adwords, Analytics, as well as other PPC programs.
• Understanding of SEO/SEM fundamentals and has technical SEO abilities.
Company Description
That's the lesson Gary Houser learned when he began his shoe career working for International Shoe Corporation while going to college in Charlotte, NC. He worked part time in stock and sales; selling women’s shoes, men’s shoes, and kids’ shoes. Before long, he was promoted to assistant manager.
Eventually, Mr. Houser was offered the manager position at Phillip Shoes in the Charlotte Town Mall. Gary was relocated several times to manage stores, once to Asheville, NC and then to Charleston, WV. After paying his dues, he was transferred back to Charlotte, NC as district manager of International Shoe Company.
In 1973 Gary and a few partners had the opportunity to buy into a three-store lease operation. The department store, called Bon Marche, was headquartered in Asheville, NC. After having success with those stores, Gary decided to venture out on his own.
The first Houser Shoes opened in Gastonia, NC in 1976. In 2000, Gary and his daughter, Beth, opened GB Shoe Warehouse - one of the Southeast's largest shoe stores. This 35,000 square foot concept store offers brand name shoes at prices up to 75 percent off regular department store prices. GB has a huge selection of Women’s Shoes, Men’s Shoes, and Children’s Shoes, all under one roof. Around the same time, Houser Shoes ventured into selling shoes online with the development of an online store. In 2004, HouserShoes.com was launched with the goal of being a leading seller of shoes online. The website has continued to grow, expanding the product base and adding new features. Despite the lack of face to face interaction when buying shoes online, Gary Houser has always kept the same philosophy in mind – that customers are the most important people in any business.
Currently, there are approximately 150 people employed with Houser Shoes. Houser Shoes, GB Shoe Warehouse, and GB Shoes form a ten-store operation that is one of the Southeast's largest independent retailers. The company is still owned and operated by Gary Houser. We are a small company that believes in making our people feel special. We realize that our staff is the backbone of our existence, and that our customers have faces and names, not just numbers.
That's why you'll find friendly, welcoming employees at all of the Houser Shoes stores and in our online customer service department. The Houser Shoes family is made up of the kind of people who will make your shopping experience a real pleasure.
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