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Digital Marketing Specialist
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Garland, TX Garland, Texas |
About this job
Digital Marketing Specialist
The Digital Marketing Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will manage all digital marketing campaigns on Google, Yahoo and Bing in order to maximize ROI. You will also be responsible for monitoring daily social media activities and brand protection initiatives.
Job Responsibilities:
The Digital Marketing Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will manage all digital marketing campaigns on Google, Yahoo and Bing in order to maximize ROI. You will also be responsible for monitoring daily social media activities and brand protection initiatives.
Job Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Monitor daily Social Media outlets
- Fulfill brand protection initiatives
- Associate degree in a technology related field or equivalent training.
- 2+ years of SEO experience
- 2+ years of SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics or equivalent)
- Experience with A/B and multivariate experiments
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