E-Commerce Manager

Summary of role:

The E-commerce administrator will generate and update website content (products, content, promotions.) Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc). Plan, define and implement website changes and functional improvements . Maintain and update the online marketing plan for the website. Monitor key performance indicators on the website and develop plans to improve them.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Website:

· Update product information and content on the website

· Create banners, images, promotions etc for display on the website (using products like Photoshop)

· Update content managed areas (copy & artwork)

· Manage website configuration & parameters (eg payment options, stock management)

· Investigate and report any operational/technical issues arising

· Work with other team members on capturing customer transactions to ERP system

· Scope and document ongoing website functional projects /improvements

· Test and deploy functional projects/improvements

· Liaise with e-commerce agency regarding the day to day management of the website

· Liaise with internal resources regarding the day to day management of the website

· Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing:

· Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc

· Liaise with agencies or in-house teams to implement and support campaigns

· Investigate, evaluate and assess new ways of generating additional traffic/orders

· Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement:

· To meet and exceed all agreed performance objectives (sales, conversions, engagement)

· Continuous improvement of customer satisfaction

· Meet internal service levels for website activity and management

· Maintaining an excellent level of service to the business

Qualifications:

· Familiar with WordPress and Shopify Platforms

· Understanding of Wholesale, Retail, and Direct to Consumer e-commerce

· Amazon Seller Central and Drop Ship Environments

· Understanding of order management/customer fulfilment in an e-commerce context

· Experience using packages like Excel and Photoshop

· Experience with E-mail Marketing and Campaign Management

· Adobe Photoshop and Illustrator

· Understanding of Product Lifestyles and MTO (Made to Order) Business

· Familiar with data management

· Previous experience of website or e-commerce CMS

· Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable

· Experience of Magento would be a plus

Competencies:

· Business Acumen.

· Communication Proficiency.

· Customer/Client Focus.

· Results Driven.