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in San Diego, CA
E-Commerce Manager
Hours | Full-time, Part-time |
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Location | San Diego, CA San Diego, California |
About this job
Job Description
Summary of role:
The E-commerce administrator will generate and update website content (products, content, promotions.) Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc). Plan, define and implement website changes and functional improvements . Maintain and update the online marketing plan for the website. Monitor key performance indicators on the website and develop plans to improve them.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Website:
· Update product information and content on the website
· Create banners, images, promotions etc for display on the website (using products like Photoshop)
· Update content managed areas (copy & artwork)
· Manage website configuration & parameters (eg payment options, stock management)
· Investigate and report any operational/technical issues arising
· Work with other team members on capturing customer transactions to ERP system
· Scope and document ongoing website functional projects /improvements
· Test and deploy functional projects/improvements
· Liaise with e-commerce agency regarding the day to day management of the website
· Liaise with internal resources regarding the day to day management of the website
· Evaluate approaches & strategies to improve website sales conversions & customer engagement
Marketing:
· Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
· Liaise with agencies or in-house teams to implement and support campaigns
· Investigate, evaluate and assess new ways of generating additional traffic/orders
· Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)
Measurement:
· To meet and exceed all agreed performance objectives (sales, conversions, engagement)
· Continuous improvement of customer satisfaction
· Meet internal service levels for website activity and management
· Maintaining an excellent level of service to the business
Qualifications:
· Familiar with WordPress and Shopify Platforms
· Understanding of Wholesale, Retail, and Direct to Consumer e-commerce
· Amazon Seller Central and Drop Ship Environments
· Understanding of order management/customer fulfilment in an e-commerce context
· Experience using packages like Excel and Photoshop
· Experience with E-mail Marketing and Campaign Management
· Adobe Photoshop and Illustrator
· Understanding of Product Lifestyles and MTO (Made to Order) Business
· Familiar with data management
· Previous experience of website or e-commerce CMS
· Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
· Experience of Magento would be a plus
Competencies:
· Business Acumen.
· Communication Proficiency.
· Customer/Client Focus.
· Results Driven.
Company Description
Mad Engine recently acquired apparel brands L-R-G; and NEFF Headwear.