Marketing Analyst

This position will focus primarily on creating, developing, and executing business-to-business advertising and marketing strategies. In this role, you will manage the planning, development and execution of both traditional and digital advertising campaigns to support and grow key categories within core business and serial bus analysis products. You will lead in building awareness and driving consideration for our new product releases. You will work cross-functionally with engineering, sales, marketing, and executive management to develop product positioning strategies and provide direction to advertising agencies for the creation of inspired ideas with impeccable execution, ensuring relevant, targeted communication consistent with company brand.

• 3 - 5+ years of advertising and marketing experience including: business-to-business content creation, digital and print advertising with agency experience preferred

• Marketing communications and strategic planning skills, strong market analysis experience 

• Ability to solve complex problems while balancing multiple objectives

• Business to Business experience is a MUST

• Excellent verbal and written communication skills with the ability to persuade across organizational lines inside and outside the company

• Detail and process oriented

• Highly organized and possess exceptional time management skills,

• Graphical design experience using Adobe Creative Cloud is a plus

• Bachelor's Degree in Marketing preferred