Product Copy Director - 22919

Ralph Lauren Corporation
(NYSE:RL) is a global leader in the design, marketing and distribution of
premium lifestyle products in four categories: apparel, home, accessories and fragrances.
For 50 years, Ralph Lauren's reputation and distinctive image have been
consistently developed across an expanding number of products, brands and
international markets. The Company's brand names, which include Ralph Lauren
Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph
Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American
Living, Chaps and Club Monaco, constitute one of the world's most widely
recognized families of consumer brands. For more information, go to ht

The product copy director leads a team responsible for creating best-in-class product-level copy for RalphLauren.com and wholesale sites, ensuring that ensure that seasonal concepts and inspirations; essential product attributes and innovation; and fit, care, and other details are presented in a way that informs, engages, and inspires our customers. S/he and team will continually evolve and improve our offering, partnering with internal and external stakeholders to gather and act upon feedback and data, driving key business metrics and ensuring that Ralph Lauren’s product copy remains best in class. RESPONSIBILITIES• Produce copy for RalphLauren.com and wholesale accounts, as well as internal sales associate training materials. Maintain central database of such copy to be used company wide. • Oversee product copy team; assume responsibility for all work produced by the team. • Manage team workload, time and schedules to ensure that all copy is delivered on time; proactively take steps to ensure that all deadlines are met. • Identify opportunities to enhance the customer experience at the PDP level; partner with the editorial team to execute on these opportunities. • Liaise proactively and regularly with partners in design and merchandising (corporate and digital), ensuring that brand and seasonal priorities are reflected as feasible.• Maintain product copy style guide, partnering with VP of Editorial to continually refine and enhance the way we present Ralph Lauren products at the item level.• Lead the review of merchandise seasonal buys to assess delivery workloads. • Review appropriate reports that detail missing merchandise copy and action accordingly.• Assist and/or lead various special projects as needed.

QUALIFICATIONS• 7-10+ years of relevant experience in digital retail environment. Substantive experience in luxury retail strongly preferred. • The ideal candidate will be a gifted writer, proven team leader, exceptional editor and devoted mentor, and must possess excellent communication, organizational and problem solving skills, plus the ability to function within tight deadlines, while working independently and as part of a team. • Able to represent the editorial team/digital brand studio in meetings with internal and external partners• Must be innately entrepreneurial, with a nimble and solutions-oriented mindset• Strong conceptual skills with knowledge of how copy relates to design, and concept inspiration• Knowledge of the fashion world, its key players and trends.• Strong customer focus and passion for clear, concise communication.• BA in English, Journalism, Communications, Advertising, Marketing and strong conceptual skills with knowledge of how copy relates to design, graphics and concept inspiration are also highly desirable.

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.