Digital Copywriter

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

POSITION SUMMARY

The Copywriter is an established experience designprofessional with writing expertise. This individual contributor positionsupports the user experience by creating or sourcing content for a variety ofdigital touch points across the user journey. Collaborating with visualdesigners and other members of the Experience Design team, the Copywriter hasmastered digital writing skills including adapting tone to accommodate brandvoice, writing marketing copy with strong calls to action, writing for searchengine optimization, and writing for diverse audiences across multiple digital platforms.Due to the wide variety of assignments, the ability to fluidly shift gears fromB2C to B2B and aspirational to transactional copy is required.

EXPECTED CONTRIBUTIONS

In the course of your work with Marriott's digital products,including Marriott.com and SPG.com, you'll apply your talents to fun andchallenging projects by:

• Supporting the development and elevation of our digital customer experience
• Ensuring ADA compliance with metadata and other writing best practices that ensure accessibility for users with visual impairments
• Producing work with a strong foundation in our digital editorial guidelines
• Staying abreast of our direct competitors and overall in the digital marketplace to identify opportunities for growth
• Valuing data over opinion by basing decisions on site metrics and user research findings and insights
• Participating in a culture where critique and feedback are central to the work we do
• Staying focused on continuously improving and re-evaluating best business and user experience practices
• Working in a collaborative environment where people with a variety of skills collectively contribute to the final product

WORK ENVIRONMENT

You'll work with avariety of cross-functional teams that span all phases of the customer'sdigital journey across multiple channels and platforms. Your ability to think bothstrategically and quickly will serve you well – as will your openness to learnand take creative risks in a safe and supportive environment.

CANDIDATE PROFILE – KEY TALENTS AND EXPERIENCE DESIRED

Candidate Profile

You're exactly who we're looking for if you can:

• Consistently meet your deadlines which will, at times, be fast and ambitious
• Balance user, business and technical needs
• Thrive on creating innovative solutions to challenging user and business problems
• Collaborate across skillsets and teams
• Find the compelling story in every assignment – and present it convincingly
• Establish successful and productive long-term relationships with colleagues across the company
• Feel comfortable with basic statistics and analysis, and use data to inform your decisions
• Engage in "left brain" content tasks, including content mapping and creating content inventories

Skills

You're a writing pro, and it shows by the way you:

• Produce crisp, compellingcopy that clearly conveys key messages to the target audience
• Write for a variety of contexts, includingeverything from loyalty programs and form labels to promotional and brand copy
• Toggle fluidly from a consumer to a B2B voice
• Embrace editorial guidelines (most of thetime) and deviate from them with purpose
• Bring brands to life throughout the userjourney, from trip planning to checkout
• Adapt your tone/voice to accommodate globalaudiences, personalization, loyalty program status and more
• Apply SEO best practices, but not at the costof usability
• Make magic happen when you collaborate withvisual and interaction designers
• Plan upfront for content governance and maintenance

Education and Experience

You have a Bachelor's Degree in a writing-related field,Marketing, or Communications with a minimum of five years experience writingfor transactional and brand-focused web sites. You're also well versed in:

Branding andMarketing

You get brands and are able to utilize this skill for workon critical areas of Marriott digital products. You can write crisp marketingcopy that compels users to take the desired action. You have:

• Worked with a portfolio of brands
• Launched, revitalized and differentiated brands online
• Ensured that brand expression is cohesive across various digital touch points and channels
• Balanced the needs of the brand and the needs of the user and recognize the impact of the brand experience on the user experience
• Merchandised a product or service

Loyalty Programs

You've worked regularly in digital loyalty retention or CRMacross the digital landscape. You understand what contributes to loyalty andwhy loyalty matters to the overall business.

Managing Work

There's a lot of it, and you'll need to stay organized,nimble and flexible as your priorities may shift often.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.