Director, Brand Creative - 22857

Ralph Lauren Corporation
(NYSE:RL) is a global leader in the design, marketing and distribution of
premium lifestyle products in four categories: apparel, home, accessories and fragrances.
For 50 years, Ralph Lauren's reputation and distinctive image have been
consistently developed across an expanding number of products, brands and
international markets. The Company's brand names, which include Ralph Lauren
Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Ralph
Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, American
Living, Chaps and Club Monaco, constitute one of the world's most widely
recognized families of consumer brands. For more information, go to ht

Position Purpose and Scope:

Support the creation development of seasonal campaigns for assigned brands through the Agency. Collaborate with the Chaps/PFS Brand Studio team to develop quality 360 concepts and assets that interpret client's vision and are true to the Ralph Lauren brand. Key Responsibilities

• The main role is to support the Chaps/PFS Senior Director of Brand Creative
• Working on retail and wholesale on digital, print and social for Chaps and PFS
• Working from the brief with a copywriter and other members of the creative team
• Concept, develop and launch PFS marketing site and seasonal creative updates
• Create, design and implement monthly email campaigns (20-30 monthly)
• Build and nurture close relationships with internal stakeholders, as well as talent
• Execute and present seasonal shoot concepts to the leadership teams
• Lead and oversee several creative teams, props, stylists, producers, digital developers and production artists (staff and freelance) in the execution of creative briefs for each project
• Research, recruit and commission photographers, artists and film-makers to work on projects
• Scout, visit and assess locations for photo and video shoots, work on seasonal set design
• Oversee, guide and inspire Associate Designers
• To create exceptional, cut-above-the-rest social media designs and creative assets
• Manage social media accounts
• Able to lead brainstorms to gather concepts for content and campaigns
• Able to direct photo and video shoots, including prop selection and art direction on set
• Designs decks and presentations for client meetings, proposals, and pitches
• Follows brand guidelines and evolves new styles based on guidelines

Requirements• A strong understanding of creative design

• Proficient in Photoshop, Illustrator, and InDesign
• Confidence when presenting concepts to teammates and clients
• Thinks innovatively when concepting and designing to create compelling and unique content for brands
• Fashion and photography knowledge a plus
• Video experience a plus

Ralph Lauren is an equal opportunity employer. We offer dynamic career opportunities with growth potential and a generous company discount.