Analyst, Data and Reporting - Personalization

Job Summary

As part of the Personalization team, the Analyst, Data and Reporting, will be responsible for supporting intiatives to personalize the guest experience across digitial touchpionts within the customer journey. As the individual in this role, you will be responsible for quality control, reporting, analytics, presentations, and communications across the full spectrum of Personalization toolset.

What will I be doing?

As the Analyst, Personalization Data, and Reporting, you will work closely with the larger CRM group, Analytics, and Marketing teams to implement and execute personalization initiatives across channels, projects and the customer journey.

As the Team Member in this role you will be responsible for:

• Supporting the day-to-day analytics for the benchmarking of personalization projects in order to advance company goals, while also supporting the communication plans of key messages to internal and external stakeholders
• Championing the Customer-Centric mindset in all discussions around business goals and objectives, acting as a subject matter expert (SME) in the lens of customer-first thinking within the organization
• Supporting continual analysis and creative solutions for the improvement of design, process or technical challenges related to Personalization projects
• Exceptional critical thinking in both quantitative and qualitative analytical skills with the ability to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, calculations, or approaches to problems
• Presenting analytics and findings to stakeholders in order to share insight and discovery, drive strategy, and develop goals and objectives
• Technical set up of projects within internal and external tagging, tracking, and reporting systems
• Working with appropriate teams to ensure proper audience segmentation, creative assignment, tagging and tracking
• Understanding the concepts of digital audience targeting and the customer journey flow
• Executing the directives of the organization's mission, goals and objectives, as well as demonstrating self-motivation, open communication and the ability to work in a group dynamic
• Affinity for learning about new technologies and solutions in an ever-changing digital and data landscape
• Absolute personal drive to succeed

What are we looking for?

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Minimum Education: BA/BS Bachelor's Degree
• Minimum Years of Experience: two (2) years of Professional experience
• Previous experience in a Digital Reporting and/or Analytical role
• Understanding of audience segmentation and targeting for marketing communications
• Experience with fluid work streams
• Presentation and communication skills
• Analytical skills
• Experience with data and reporting
• High proficiency with Microsoft Excel and PowerPoint

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Minimum Years of Experience: two (2) years in a Digital Marketing or Marketing Technology role
• Understanding of IBM Interact or other real-time decision engine technology
• Understanding of mobile marketing
• Experience working with Agile technology platforms
• Previous experience with BI tools, such as Tableau and/or MicroStrategy
• Experience with Adobe Marketing Cloud

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

EOE/AA/Disabled/Veterans