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Use left and right arrow keys to navigate
Hours Full-time, Part-time
Location Costa Mesa, CA
Costa Mesa, California

About this job

Job Description

Our rapid growth consumer products client is looking for an experienced digital marketing hands-on superstar to drive the growth of its e-commerce platform! MUST HAVE RECENT EXPERIENCE AT A START-UP AND PROVEN RECORD OF ACHIEVING TRIPLE DIGIT ANNUAL REVENUE GROWTH!

Position Overview

As the Sr. Director of Digital & E-commerce, you’ll implement an effective customer acquisition strategy that supports business objectives. You’ll lead all online direct distribution channels, expand points of digital distribution, and create a true omni-channel experience. You’ll provide vision and leadership for developing and implementing social commerce, digital, and mobile initiatives across various functional groups to deliver the optimum digital customer experience. MUST BE A B2C SUPERSTAR WHO HAS ACHIEVED TRIPLE DIGIT GROWTH WORKING AT A START-UP WITH $10+ MILLION ANNUAL MARKETING BUDGETS AND HAVE A PROVEN RECORD SELLING VIA SEM, SEO and SOCIAL MEDIA!

Essential Job Functions

  • Directs the development and communication of the overall e-commerce strategy.
  • Ensures quality implementation of digital strategies across all channels.
  • Drives customer acquisition and continue to rapidly grow sales through integrated marketing initiatives including SEO, SEM, email, affinity/affiliate marketing partnerships, and social media.
  • Leads innovation to create new customer acquisition capabilities.
  • Works closely with the Marketing and Creative Services team to ensure consistency of the brand voice in all digital communications.
  • Ensures qualified traffic is being driven to the website through online acquisition programs. Strong understanding of the numerous channels that drive traffic and conversion.
  • Leads Digital Marketing Manager and Media Agency to optimize paid and organic search. Campaigns using tools such as Google Analytics, Webmaster Tools, Google AdWords, and etc.
  • Sets and achieve ROI goals for digital customer acquisition initiatives. Maximize CPA and lifetime value metrics. Invest to accelerate growth.
  • Leads analysis through use of comprehensive eComm analytics.
  • Stays abreast with eComm technology, trends and makes appropriate recommendations for the eComm platform to improve the customer acquisition.
  • Identifies and prioritize opportunities that will provide revenue growth and margin improvements.
  • Ensures an excellent digital customer experience through customer-centric design, content, navigation, architecture, branding, performance and functionality.

 

Required Skills and Experience

  • Bachelor’s degree in Business or related field.
  • 5+ years of experience in consumer driven business.
  • Strategic thinking with experience building best-in-class digital ecommerce capability.
  • Proven track record of innovation in all things digital AND selling on Social Media
  • Passion for consumers, be current in “all things digital”.
  • Understands the nuances and expectations of an omni-channel.
  • Subject Matter Expert in eComm and well-versed in digital strategy with a “merchant mindset”.
  • Experience contributing to the product innovation and retail strategy via a solid understanding and translation of consumer and market needs and trends.
  • Fosters an atmosphere of cooperation and collaboration among other departments.

 

Benefits

Competitive pay along with a generous benefits program designed to help you be well, including: medical, dental & vision coverage, PTO and 401k.

Company Description

We are a retained HR Consulting firm that assist's companies throughout the United States with their Human Resources and Recruiting needs, utilizing many strategies and tactics that are cost effective--and successful!