Digital Marketing Manager - Full-time / Part-time

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt
 

 

Position Summary:

Develop and execute digital marketing channel strategy for email, customer facing websites, microsites, mobile app, push notifications, SMS and social platforms that aligns with the company's philosophy and business objectives, including personalization. Develop digital/social marketing campaigns and communication plans based on collaboration with Marketing, Loyalty, Merchandising, Suppliers, Digital Customer Team and dunnhumby. Ensure digital/social marketing campaigns/communications complement and are integrated with traditional marketing activities (broadcast, print, etc.) and support our brand. Role model and demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety of others.

Essential Job Functions:

• Develop marketing channel strategy for email, customer facing websites, microsites, mobile app, push notifications, SMS and social platforms, incorporating the appropriate use of broadcast, targeted and personalized content/communication through collaboration with Creative Services and Media Services teams
• Develop communication/campaign plan to support merchandising and division objectives, and drive customer digital activation and engagement based on enhancements to shopping list, weekly circular, mobile app, website and digital coupons
• In conjunction with the analytics team, create ongoing testing strategy (A/B and multivariate) to increase customer engagement and improve performance
• Use data and insights for future strategies and campaigns and communicate findings to stakeholders
• Manage assigned outside vendors/agencies, as necessary, to assure alignment with vision and master brand strategy
• Update digital and social media guidelines based on industry best practices, internal data, testing, business cases, etc., and ensure these are communicated throughout the organization
• Oversee digital marketing budgets and report forecast and actuals to division partners, via Regional Marketing teams, to ensure financial accountability collaborating with Media Services and Finance teams
• Champion new ideas to help keep pace with rapidly changing digital/social environment
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provides feedback to direct reports
• Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum Position Qualifications:

• 5 years' experience in marketing with at least 3 years focused on digital marketing/social media/e-commerce
• Superior verbal and written communication skills
• Thorough knowledge of digital marketing/social media channels (email, SMS/push notification, websites, microsites, social) including channel regulations
• Strong interpersonal skills and ability to work with a variety of individual work styles
• Strong project leadership, organizational and time management skills with impeccable attention to detail
• Demonstrated experience using strategy to solve complex problems
• Ability to create metrics and use data to drive decisions which enhance the customer experience
• Ability to travel independently

Desired Previous Job Experience:

• Bachelor's Degree in Marketing, Business
• 5 years marketing experience in fast-paced environment
• 3 years digital marketing/social media/e-commerce experience with large retailer, multi-brand company or agency
• Understanding of digital marketing production processes and campaign management experience

 

Education Level: None
Required Travel: None
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: Midwest

States: Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Marshall Islands; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Northern Mariana Islands; Ohio; Oklahoma; Oregon; Palau; Pennsylvania; Puerto Rico; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virgin Islands; Virginia; Washington; West Virginia; Wisconsin; Wyoming
Keywords:

 

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more than 443,000 Associates across 35 states and the District of Columbia. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

 

Company Overview
Kroger Family of Companies employs nearly 443,000 associates who serve customers in 2,796 retail food stores under a variety of in 35 states and the District of Columbia.  Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to 2,253 pharmacies, 787 convenience stores, 324 fine jewelry stores, 1,439 supermarket fuel centers and 38 food production plants in the United States.  Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Digital/e-Commerce || Employee || Exempt || Full-Time || None