Marketing Analytics Specialist

Job Responsibilities

• Track and report the ROI of marketing activities including SEO, paid search, social media advertising, marketing automation / email nurturing, conversion rate optimization, display and remarketing, etc.
• Create insights for optimizing and A/B testing digital campaigns including paid search, display, and social media
• Track and report on web analytics and work with the web team to craft optimization strategies
• Work with the product marketing team to optimize audience targeting and re-targeting parameters/initiatives for digital channels
• Manage and monitor data tracking down to tagging
• Train & collaborate with the teams to ensure optimization & best practices are implemented, tracked, and updated
• Create and deliver accurate and timely ad hoc and routine reports to measure campaign efficiency and effectiveness
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Looking for a candidate with the following

• A BA/BS in Marketing Analytics, Digital Marketing or similar degreed program
• A minimum of 3 years work experience as a marketing analyst, paid marketing analyst, digital marketing analyst or equivalent position required
• Experience in marketing automation software (HubSpot, Marketo, Net-Results.)
• Experience in optimization software (Optimizely, Adobe Target, Unbounce...) a plus
• Good communication skills. Someone who can educate others and explain the information at both the staff and executive levels

About Aerotek:

Our people are everything. As a Best of Staffing® Client and Talent leader, Aerotek® Inc. has distinguished itself as a leader in recruiting and staffing services, by having a deep understanding of the intersection of talent and business. As a strategic partner to more than 17,000 clients and 300,000 contract employees every year, Aerotek's people-focused approach yields competitive advantages for its clients and rewarding careers for its contract employees. Headquartered in Hanover, Md., Aerotek operates a network of over 230 non-franchised offices with more than 6,000 internal employees dedicated to serving our customers. Aerotek is an operating company of Allegis Group, a global talent solutions provider. To learn more, visit .

Aerotek is acting as an Employment Agency in relation to this vacancy.