Sr. CRM Technical Analyst - Full-time / Part-time

Position Purpose:

The Sr. CRM Technical Analyst is responsible for supporting the execution of CRM efforts in close collaboration with marketing partners and the CRM team. Drives the campaign design, quality assurance, and list delivery preparation through IBM Campaign and Interact. In this role, the Sr. Analyst will support the efforts to evaluate the effectiveness and efficiency of campaign execution through better and more structured business processes, deployment of database marketing best practices, and effective use of IBM Campaign and Interact.

Major Tasks, Responsibilities and Key Accountabilities:

• 20% Capture marketing campaign requirements through close collaboration with marketing partners
• 40% Provide marketing support, including set-up of campaigns in IBM Campaign and Interact
• 40% Design, test and execute campaigns using product- and activity-based purchase triggers, segment and personalization rules to support business goals

Nature and Scope:

• Position reports to Sr. Manager, CRM
• No direct reports

Environment:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Travel:

• Typically requires overnight travel less than 10% of the time.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Years of Relevant Work Experience: 4 years

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Additional Qualifications:

• 4 plus years of experience in Unica software
• 3 plus years work experience preferably in a large retail organization

Preferred Qualifications:

• Thorough knowledge of Unica
• Direct marketing and campaign selection and delivery experience
• Proficient in MS Excel and PowerPoint
• Client facing written and verbal communication skills
• Ability to learn quickly and work in a collaborative team environment

Knowledge, Skills, Abilities and Competencies:

• Understanding of CRM planning, execution and account management skills

• Well proven project management skills
• Experience managing internal resources to meet requirements of internal and external partners
• Deep knowledge of statistical analysis
• Competency in SQL and campaign software

• Thorough knowledge of data processing management