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in Bethesda, MD

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Hours Full-time
Location Bethesda, MD
Bethesda, Maryland

About this job

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Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?



JOB SUMMARY


This position is responsible for the execution of paid media and merchandising initiatives for Marriott’s Digital Services group, which creates and supports comprehensive in-house digital services programs for participating hotels. These centralized offerings provide individual hotels with paid media and merchandising services, and functions in an agency like model within the Global eCommerce Digital Services organization.

The Digital Analyst, Paid Media will assist in the execution of digital tactics or services that support the objectives outlined in each hotel’s Digital Business Plan. The position focuses on implementing paid media, merchandising, and email marketing initiatives, as well as optimizing for online travel agencies (OTAs), to acquire new customers for Marriott portfolio hotels. All tactics and services will be economically viable, efficient, repeatable, KPI-driven, and scalable.

The Digital Analyst, Paid Media is tasked with staying up-to-date on industry best-practices and works to implement new
ideas, techniques and tactics within the Digital Services programs. He or she will work cross-functionally with Digital Strategists and Senior Analysts supporting all applicable initiatives. This position is responsible for implementation of
program deliverables such as bid management, quality review of vendor work, timeliness of tactic delivery and execution and with ad-hoc projects. This position reports to the Manager, Paid Media Management within the Marriott Digital Services Operations team.

CANDIDATE PROFILE


Education and Experience
  • BS/BA degree in marketing, advertising, communications, journalism, public relations or related field.
  • 1-2 years of relevant work experience required (paid media campaign management and email marketing are preferred).
  • Agency internship or work experience preferred; tactical execution responsibilities a plus.

CORE WORK ACTIVITIES
  • Managing Work, Projects, and Policies
  • Coordinates and implements digital work and projects, as assigned that support overarching Marriott Digital strategies and goals.
  • Focuses execution activities on changing areas of importance, need and priority, as directed by Digital Strategists.
  • Easily adapts to the ever-changing digital landscape to implement new processes and execute on new tactics.
  • Effectively prioritizes workload to accomplish a variety of tasks for multiple Digital Strategists, Senior Analysts, and Account Managers for concurrent programs.
  • Manages the flow of questions and directs inquiries to the appropriate party – vendor, agency, Account Manager, Digital Strategist, Senior Analyst etc.
  • Demonstrating and Applying Discipline Knowledge
  • Manages day-to-day digital operations activities across a range of digital programs, supporting paid media, merchandising, email marketing and eChannels.
  • Responsible for the development and execution of paid media (including bid management), merchandising, email marketing, and eChannel tactics across multiple platforms for individual hotels.
  • Evaluates, audits and reviews deliverables from in-house partners, vendors, agencies and freelancers for accuracy, quality guidelines and standards; manages updates as necessary.
  • Supports paid media tactics including search engine marketing, meta search marketing, display and social media marketing.
  • Supports merchandising tactics including offer and landing page creation and submitting third party merchandising placements.
  • Supports email marketing tactics including creative, copy, and execution.
  • Supports eChannel tactics including advertising and merchandising.
  • Completes ad-hoc projects; contributes to research, planning and execution for individual hotel, cluster and regional initiatives.

Supporting Operations
  • Works with the team to execute sustainable work processes that supports the overall Operations team.
  • Employs the project request system and other resources in place to track tactical work for Digital Services programs.
  • Utilizes internal Marriott reporting and content management systems, as well as outside vendor dashboards and tools.
  • Establishes and maintains documentation to track progress and completion for applicable digital tactics.
  • Employs the project request system and other resources in place to track tactical work for Digital Services programs.
  • Additional Responsibilities
  • Attends and participates in all relevant meetings.
  • Maintains positive working relationships with internal partner teams, vendors, internal Client Service and Operations teams.
  • Manages time effectively and conducts activities in an organized manner.
  • Performs other reasonable duties as assigned by manager.

MANAGEMENT COMPETENCIES


Leadership
  • Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development Develops business plans by exploring and systematically evaluating opportunities with thegreatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution
  • Building and Contributing to Teams Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving for Results Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships
  • Customer Relationships Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Coworker Relationships Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
  • Global Mindset Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability
  • Organizational Capability Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
  • Learning and Applying Professional Expertise
  • Applied Learning Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
  • Digital marketing experience; paid media management experience preferred
  • Ability to multitask in a fast paced environment
  • Experience working with bid management platforms like Hooklogic/Criteo a plus
  • Editorial experience a plus
  • Strong writing and creativity skills
  • Detail-oriented, takes initiative
  • Able to effectively work independently, or at times as part of a team
  • Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint
  • Basic Competencies Fundamental competencies required for accomplishing basic work activities.
  • Basic Computer Skills Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
  • Mathematical Reasoning Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
  • Oral Comprehension Listens to and understands information and ideas presented through spoken words and sentences.
  • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
  • Writing Communicates effectively in writing as appropriate for the needs of the audience.


Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.