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in Portland, OR

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Hours Full-time, Part-time
Location 3800 S.E. 22Nd Ave.
Portland, Oregon

About this job

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt

 

 

Position Summary:

Assist Senior Search Engine Marketing Specialist in developing, directing and managing organic & paid search efforts for the Kroger Company. Conduct research, identify best spend opportunity and develop relevant keywords/terms by campaign for most effective search exposure on the top search engines. Produce and deliver effective campaigns converting a search user to perform the desired action. Continually optimize paid search campaigns to improve overall conversion rates and cost-per-activity. Provide analysis of search campaigns and report impact of search efforts to the identified success measures. Role model and demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety of others.

Essential Job Functions:
  • Work with Senior Search Marketing Specialist to manage the annual investment of paid search expenditures on behalf of the Enterprise.
  • Provide expert direction to Media Planners for best media spend allocation for on-going and campaign specific search campaigns.
  • Day-to-day management of paid search campaigns, general market and Hispanic, including oversight of bid recommendations, execution details, budgets/accounting.
  • Thorough keyword analysis by reviewing keyword opportunities, building keyword lists, analyzing search volume and making recommendations.
  • Maximize search opportunities and optimization efforts to ensure most effective use of search dollars.
  • Campaign bid management and optimization using search management & search engine platforms and site analytics. Provide expert direction to G.O. Digital Customer team, Technology team, and Creative Services for website/mobile page builds impacting paid search engine quality rank scores, cost-per-clicks, and cost-per-conversions.
  • Develop and troubleshoot keywords or text ads for acceptance into the search engines.
  • Pull daily activity reports and pacing reports for all active campaigns, checking that keywords are live and generating activity. Optimize keywords and bids as necessary for optimal performance.
  • Generate and provide end of campaign reports to the Digital Media Insights and Finance teams
  • Provide end of campaign analysis reporting and on-going direction for optimization of existing and future campaigns.
  • Educate and inform Media Planning and Digital Media Teams of paid search best practices and latest industry trends and relevant opportunities.
  • Supervise and coach direct reports in the performance of their duties; complete performance reviews and provides feedback to direct reports.
  • Must be able to perform the essential functions of this position with or without reasonable accommodation.
Minimum Position Qualifications:
  • 3+ years SEM experience with a strong background of managing paid search campaigns.
  • Knowledge of Search Engine platforms, search analysis using site analytics
  • Strong verbal and written communication skills.
  • Accuracy and attention to detail.
  • Ability to organize and prioritize a variety of tasks.
  • Strong capabilities in data analysis.
  • Proficient with Microsoft Word, Excel, Access, and Powerpoint.
  • Ability to travel independently
Desired Previous Job Experience:
  • Bachelor's degree in Math, Statistics, or related field
  • 3+ years SEM experience with a strong background of managing paid search campaigns for brick and mortar retail clients as well as online retail clients
  • Google Adwords professional (GAP) certified

 

Education Level: None
Required Travel: Up to 25%
Required Certifications/Licenses: None
Position Type: Full-Time
 Regions: West

States: Oregon
Keywords:

 

Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more than 443,000 Associates across 35 states and the District of Columbia. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

 

Company Overview
Kroger Family of Companies employs nearly 443,000 associates who serve customers in 2,796 retail food stores under a variety of in 35 states and the District of Columbia.  Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to 2,253 pharmacies, 787 convenience stores, 324 fine jewelry stores, 1,439 supermarket fuel centers and 38 food production plants in the United States.  Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

 Posting Notes:  OR || Portland || 3800 S.E. 22Nd Ave. || 97202 || Kroger General Office || [[mfield2]] || Advertising & Marketing; Marketing/Advertising || Employee || Exempt || Full-Time || None