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in Hoffman Estates, IL
Analyst, Business Analytics
•30 days ago
Hours | Full-time |
---|---|
Location | Hoffman Estates, IL Hoffman Estates, Illinois |
About this job
Analyst, Marketing Analytics - Outbound
The Outbound Analytics team within Marketing Analytics is responsible for capturing and analyzing relevant data to provide recommendations on performance and strategy for all outbound channels such as email, SMS, push, etc. The Outbound team analyzes various data sources to help develop optimization for email channel engagement, Member engagement with channels, sales conversion and the drive efficient data-driven testing and learning. The Outbound Analytics team owns the strategic testing strategy, guidance and learning agenda for outbound channels. The team serves to support channel teams, Marketing, Digital, Shop Your Way and business units across both Sears and Kmart. The analyst will support all testing and analysis within outbound channels including design of testing, developing experimental design and performing analysis with insights.
Responsibilities:
Performs analysis of large volume of POS, web, email, customer, SYW and other quantitative data sets
Ability to define and convey key metrics to help understand performance of channels (i.e. email) as it relates to a Member's engagement and journey
Creates testing and learning analytic methods and develops consistent process of analysis
Develops hypotheses and guides for usage of analytic methods in various campaigns for effectiveness of various learning
Proves and disproves business hypothesis through data and statistical analysis
Use strong analytical skills to provide insights as well as recommendations for changes and convince key leadership of testing benefits
Understands and applies retail business and key KPIs for success in driving Members engagement and conversion in store and online
Required Skills:
BS/BA or MBA/MS in Economics, Statistics, Physics, Mathematics or other related fields.
data mining, business analytics, statistical analysis, machine learning experience
Must have extensive experience executing SQL queries of advanced complexity
Understanding of Relational Databases
Ability to work in a fast-paced team environment
Highly proficient in SQL, SAS or other data mining packages
Advanced Excel skills
Effective written and verbal communication skills
Works effectively both individually as well as a Member of a cross-functional team
EEO EMPLOYER
The Outbound Analytics team within Marketing Analytics is responsible for capturing and analyzing relevant data to provide recommendations on performance and strategy for all outbound channels such as email, SMS, push, etc. The Outbound team analyzes various data sources to help develop optimization for email channel engagement, Member engagement with channels, sales conversion and the drive efficient data-driven testing and learning. The Outbound Analytics team owns the strategic testing strategy, guidance and learning agenda for outbound channels. The team serves to support channel teams, Marketing, Digital, Shop Your Way and business units across both Sears and Kmart. The analyst will support all testing and analysis within outbound channels including design of testing, developing experimental design and performing analysis with insights.
Responsibilities:
Performs analysis of large volume of POS, web, email, customer, SYW and other quantitative data sets
Ability to define and convey key metrics to help understand performance of channels (i.e. email) as it relates to a Member's engagement and journey
Creates testing and learning analytic methods and develops consistent process of analysis
Develops hypotheses and guides for usage of analytic methods in various campaigns for effectiveness of various learning
Proves and disproves business hypothesis through data and statistical analysis
Use strong analytical skills to provide insights as well as recommendations for changes and convince key leadership of testing benefits
Understands and applies retail business and key KPIs for success in driving Members engagement and conversion in store and online
Required Skills:
BS/BA or MBA/MS in Economics, Statistics, Physics, Mathematics or other related fields.
data mining, business analytics, statistical analysis, machine learning experience
Must have extensive experience executing SQL queries of advanced complexity
Understanding of Relational Databases
Ability to work in a fast-paced team environment
Highly proficient in SQL, SAS or other data mining packages
Advanced Excel skills
Effective written and verbal communication skills
Works effectively both individually as well as a Member of a cross-functional team
EEO EMPLOYER