Account Executive

Overview

Sell advertising air time on the radio station to current and potential customers.

Responsibilities

• Prospects, develops and closes current and new advertising business, including cold-calling, scheduling client introductions and meetings.
• Prepares presentations, proposals and bid specifications to win new business. Recommends creative advertising solutions.
• Maintains relationships and positive contacts with current and potential advertising accounts.
• Maintains required documentation on all active, non-active and prospective clients.
• Prepares paperwork necessary to ensure accurate scheduling of client advertising. This includes contracts and other supporting documentation.
• Serves as company ambassador at trade shows and exhibits to promote the radio station.
• Partners with other departments to ensure all tasks related to the successful completion of the client’s advertising are realized.
• Develops and executes a strategy to ensure achievement of monthly and annual sales goals.
• Consistently meets or exceeds sales goals.
• Work and research systems such as Arbitron Ratings System.
• Perform other duties as assigned.

Qualifications

Education:

• College degree preferred/High School Diploma

Experience:

• Minimum 2 years sales experience, preferably in Media Sales.
• Exceptional organizational and communication skills.
• Superior knowledge of sales techniques such as cold-calling, generating leads.
• Must be able to secure and close the deal.
• Takes initiative toward problem solving.

Licenses/Certifications:

• Valid TN’s driver’s license.