Marketing/Brand Manager - Full-time / Part-time

Summary:
The Marketing/Brand Manager will play a lead role in prioritizing and translating marketing goals into strategic initiatives that advance the brand, drive engagement, and increase sales performance.

Responsibilities:

• Responsible for ongoing evolution and development of marketing vision and strategy for Qmart and Restaurant events, products, and services
• Serve as an expert, internally and externally, on all aspects of digital advertising platforms with a focus on branded content, digital couponing, programmatic buying, mobile applications, and loyalty rewards.
• Work with internal stakeholders to develop and execute campaign strategies and product launches for multiple channels.
• Establish creative direction and develop comprehensive brand standards, along with a process for managing across all regions.
• Provide quality control, ensuring brand integrity and consistency over multiple platforms.
• Drive project calendar to increase efficiencies and ensure timelines are met.
• Work with external partners to develop value-adding business relationships and programs targeted toward key audience segments
• Effectively execute marketing programs through team collaboration, tracking, competitive research and pushing the envelope to regularly test new and emerging channels
• Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required
• Measure the success of marketing activities and report results to management
• Participate in, initiate and monitor conversations across a variety of social channels, utilizing social listening tools when appropriate
• Possess a keen interest in professional development, learning and growth; expand functional competencies by identifying opportunities for improvement, attending educational programs, reviewing publications, etc.

Job Requirements

• BA/BS degree in marketing (pursuing or attained) highly preferred
• 2-6 years of marketing experience
• 2+ years digital marketing experience
• 2+ years of demonstrated social media expertise
• Excellent communication and writing skills
• Ability to multitask, operate under pressure, and meet deadlines
• Sound project management skills
• Strong understanding of the principles of marketing and measurement
• Attention to detail