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Marketing Manager - Community Engagement - Full-time
•30 days ago
| Hours | Full-time |
|---|---|
| Location | Hoffman Estates, IL Hoffman Estates, Illinois |
About this job
The Shop Your Way Marketing Manager for Community Engagement reports to the Director of Community. This person is responsible for growing, engaging and delighting the Shop Your Way member community and promoting the partners, products and services offered by the program.
Job Duties/Responsibilities:
* Identify and activate bloggers and influencers to promote Shop Your Way's products, services and partners in relevant categories such as travel, food/wine, dining, shopping, saving, etc.
* Build and engage a community of influencers among the program's super users
* Activate program advocates from corporate and store locations to educate, inspire and engage members
* Create an inbound and outbound dialog with members and influencers for personalized and meaningful interactions through our social platforms and online
* Develop a plan and content calendar supporting our partners, products and services
* Establish a systematic process for outreach and engagement to maintain consistent exposure for our products
* Work with our social media team and our social platforms to identify community influencers and create positive dialog
* Engage in social listening. Contribute and grow our online community.
* Identify additional touchpoints for member feedback across channels and work with stakeholders to collect and disseminate feedback to activate change
Job Requirements:
* BA/BS in Marketing
* 5 to 10 years experience in marketing, digital marketing, social media
* Strong organizational skills and attention to detail with track record of taking initiative
* Excellent communication and writing skills
* Outgoing, enthusiastic, customer-centric
* Problem solver, consensus builder, program advocate
* Able to meet and set deadlines, multitask, and manage multiple projects with a sense of urgency, accountability and ownership
* Strong time management skills and follow-thru in addressing issues
* Self-starter with ability to succeed in a fast-paced environment, and within cross-functional teams
Preferred Skills:
* Experience with social listening tools
* Experience with influencer marketing tools
EEO EMPLOYER
Job Duties/Responsibilities:
* Identify and activate bloggers and influencers to promote Shop Your Way's products, services and partners in relevant categories such as travel, food/wine, dining, shopping, saving, etc.
* Build and engage a community of influencers among the program's super users
* Activate program advocates from corporate and store locations to educate, inspire and engage members
* Create an inbound and outbound dialog with members and influencers for personalized and meaningful interactions through our social platforms and online
* Develop a plan and content calendar supporting our partners, products and services
* Establish a systematic process for outreach and engagement to maintain consistent exposure for our products
* Work with our social media team and our social platforms to identify community influencers and create positive dialog
* Engage in social listening. Contribute and grow our online community.
* Identify additional touchpoints for member feedback across channels and work with stakeholders to collect and disseminate feedback to activate change
Job Requirements:
* BA/BS in Marketing
* 5 to 10 years experience in marketing, digital marketing, social media
* Strong organizational skills and attention to detail with track record of taking initiative
* Excellent communication and writing skills
* Outgoing, enthusiastic, customer-centric
* Problem solver, consensus builder, program advocate
* Able to meet and set deadlines, multitask, and manage multiple projects with a sense of urgency, accountability and ownership
* Strong time management skills and follow-thru in addressing issues
* Self-starter with ability to succeed in a fast-paced environment, and within cross-functional teams
Preferred Skills:
* Experience with social listening tools
* Experience with influencer marketing tools
EEO EMPLOYER