eCommerce and Digital Manager

Come Join Our New Team!

Pei Wei is looking for a Manager of Ecommerce and Digital Marketing to play an instrumental role in the next phase of our growth as we build a new Restaurant Support Office team in the Las Colinas area of Irving, TX. Pei Wei is the leader in fresh Pan-Asian fast-casual dining, with more than 200 restaurants in 21 states. We are looking for passionate team players to elevate an already exceptional brand. If you want to be part of something truly special where you can make a difference, then apply today to explore this exciting career opportunity.

What you will do:

The Manager of Ecommerce and Digital Marketing will lead the execution of key digital strategies including digital media, social media/community management, SEO, SEM, digital content, text/email database marketing, loyalty marketing, and the relaunch of Pei Wei’s eCommerce platform and direct-to-consumer sales channel (Peiwei.com). He/she will lead cross-functional teams to create a seamless and integrated brand experience leading to growing same-restaurant traffic, profits, and ROI. Key skills to succeed in this role include prior experience in most duties, strong leadership, strategic thinking, financial intensity, and a proven track record of winning. This position reports to the Director, Ecommerce and Digital Marketing.

• Lead the execution of campaigns to generate awareness, conversion and trial of new initiatives including new products, brand messages, and promotions. Leverage paid media, content, and owned assets including social, SMS and email. Responsible for the production and delivery of all creative and capabilities supporting the campaigns.
• Assist in the relaunch of the eCommerce platform (peiwei.com) including UX, order flow, promotions, add on sales, creative and ensuring a frictionless consumer experience.
• Leads site analysis and utilizes results to define guest data-driven segmentation and retargeting.
• Leads SEO/SEM search, defining the digital strategy to increase paid and organic search results by keywords and geolocation.
• Lead analysis to increase site engagement, reduce abandonment, and increase conversion rate.
• Lead the Pei Wei loyalty program, increasing ROI and ability to drive the total business with this segment.
• Surfaces and analyzes metrics and delivers insightful reports that demonstrate traffic growth impact, content performance, social/digital listening insights and trends and provides optimization recommendations.
• Collaborate with key external partners including creative agencies, asset management agencies, promotional agencies and media buying agency

What you need:

• Undergraduate degree in Business, Information Technology or Marketing field strongly preferred
• 4+ years’ experience in core consumer-facing digital technology solutions and marketing channels including: campaign strategy/design, digital media planning/buying, database marketing, content creation, social media community management
• Proven successful experiences leading the development, launch and management of eCommerce sites.
• Experience working across cross-functional teams including Creative, IT, Finance, Operations and Training, as well as agency/vendors/consultants
• Agency experience PLUS client-side experience in hospitality, retail, or restaurant industries preferred

Competencies:

• Strong communication, interpersonal, partnership and influence skills
• Budget management with proven ability to optimize the marketing mix across multiple channels
• Team Player: Excellent communicator and listener. Inspires everyone around them. In disagreements, seeks common ground and resolves differences with one agenda in mind: how to win with consumers.
• Experienced Winner: Proven success with core consumer-facing digital technology. Celebrates wins and hates to lose.
• Financial Intensity: A proactive, metrics-focused approach with accountability for results, including a demonstrated ability to deliver ROI.
• Accountability: Seeks a scorecard to measure success and holds self, manager, peers, and agencies to financial and other key goals.
• Curiosity: Always looking for more effective ways to drive results and efficiency. Interested in new technology and marketing innovations and how they could be applied to win at Pei Wei.
• Resilience: Refuses to lose. Sees a setback as an opportunity to learn and improve.

What we offer:

• Growth opportunities in a fun and fast-moving environment
• 15 days of PTO per year
• Medical, dental, vision, and 401(k) plans
• Company paid life insurance, short-term and long-term disability plans
• Generous meal benefits

Pei Wei is proud to be an equal opportunity employer workplace.