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in Silver Spring, MD
Associate Director of Marketing - Full-time / Part-time
•30 days ago
Hours | Full-time, Part-time |
---|---|
Location | 12289 Tech Road Silver Spring, Maryland |
About this job
As an Associate Director of Marketing (A-RMD) for creating a Raving Fans Strategy, specifically by delivering 2nd Mile Service and activating Emotional Connections Marketing in order to grow sales and build the brand. The A-RMD embodies the values of Chick-fil-A and serve as an ambassador to the community. The A-RMD must demonstrate creativity and marketing strengths with the strong ability to think strategically in planning and implementing marketing initiatives and promotions. They must have a growth mind set.
Accountabilities include:
Develop a plan to ensure ECM Daily
Activities are 100% ECM-Passed thru the RAVE Filter
ECM-Daily, Weekly, Monthly, Quarterly, Annually
Have focused activities that leverage National Campaign & Market Events
Create at least ONE marketing event every TWO weeks(Includes social media ‘Events”)
Track and get approval for needed marketing materials
Communicate & seek input from operator & Leadership Team on Marketing Plan
Ensure Real Food is being leveraged daily (Sampling, Whole product distribution, Lemonade Demo. Etc.)
Ensure Chick-fil-A Cow is leveraged daily (Cow mascot, plush cow, cow truck)
Ensure REMARK-able Experiences are taking place
Post Sales Results from each Week & Month
Set an outside sales GOAL for every SIX months.
Focus catering on where people LEARN, PRAY, WORK, & HEAL
Constantly being an advocate for growing the Chick-fil-A Brand inside and outside the store leveraging The Brand Strategy
Build and Maintain relationships with Schools & Community
Maintain Business and Professional contacts
Seek opportunities to serve CFA @ Large Events
Involve Chick-fil-A in community-wide events
Demonstrate ownership in the Raving Fans Strategy. i.e. ECM
Develop a Marketing leadership Team & Backstage Tour Guides.
Strive to have a positive influence on all who come in contact w/ Chick-fil-A
Conduct SWOT analysis for restaurant growth & opportunities
Maintain positive working relationships and coaches, motivates, and sets/reinforces expectations for team members
Strictly adheres to all Company policies and procedures.
Serve as a marketing subject matter expert to the team (e.g., employment law, policy handbook, etc.)
Work with other leaders and team members to cultivate a culture that supports the Owner’s vision
Provide support within the restaurant to meet business needs
Accountabilities include:
Develop a plan to ensure ECM Daily
Activities are 100% ECM-Passed thru the RAVE Filter
ECM-Daily, Weekly, Monthly, Quarterly, Annually
Have focused activities that leverage National Campaign & Market Events
Create at least ONE marketing event every TWO weeks(Includes social media ‘Events”)
Track and get approval for needed marketing materials
Communicate & seek input from operator & Leadership Team on Marketing Plan
Ensure Real Food is being leveraged daily (Sampling, Whole product distribution, Lemonade Demo. Etc.)
Ensure Chick-fil-A Cow is leveraged daily (Cow mascot, plush cow, cow truck)
Ensure REMARK-able Experiences are taking place
Post Sales Results from each Week & Month
Set an outside sales GOAL for every SIX months.
Focus catering on where people LEARN, PRAY, WORK, & HEAL
Constantly being an advocate for growing the Chick-fil-A Brand inside and outside the store leveraging The Brand Strategy
Build and Maintain relationships with Schools & Community
Maintain Business and Professional contacts
Seek opportunities to serve CFA @ Large Events
Involve Chick-fil-A in community-wide events
Demonstrate ownership in the Raving Fans Strategy. i.e. ECM
Develop a Marketing leadership Team & Backstage Tour Guides.
Strive to have a positive influence on all who come in contact w/ Chick-fil-A
Conduct SWOT analysis for restaurant growth & opportunities
Maintain positive working relationships and coaches, motivates, and sets/reinforces expectations for team members
Strictly adheres to all Company policies and procedures.
Serve as a marketing subject matter expert to the team (e.g., employment law, policy handbook, etc.)
Work with other leaders and team members to cultivate a culture that supports the Owner’s vision
Provide support within the restaurant to meet business needs
Requirements
Job Requirements
Minimum Qualifications:
Specific Experience:
Required: High School Diploma or equivalent
Required: Strong analytical and problem solving skills
Required: Leadership experience
Preferred qualifications:
Bachelors degree or above with Marketing concentration or comparable experience
This is a full time position.
This person must be skilled in time management.
This person must be self-directed and highly organized.
This person must have basic computer skills.
This person must master all knowledge and skills of every position in the Restaurant including management and office work.
Additional Information
It is a Great Place to Work - A job at Chick-fil-A is more than just a job; it is a stepping-stone to a successful future in the world of business. At Chick-fil-A, our Operators consider their team members to be more than just employees, they are a highly valued part of each Chick-fil-A restaurant. Our high retention rate is proof that team members really enjoy working at Chick-fil-A.
Flexible Hours - You probably have commitments to your family, friends, school or sports teams. We will try to arrange your work schedule around them.
Closed Sundays - All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
Work Directly with a Chick-fil-A Operator - The Operator is an independent business person, responsible for the operation of the restaurant, who invests time in his or her employees, teaching them important business skills for the future.
Competitive Pay - Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.
Minimum Qualifications:
Specific Experience:
Required: High School Diploma or equivalent
Required: Strong analytical and problem solving skills
Required: Leadership experience
Preferred qualifications:
Bachelors degree or above with Marketing concentration or comparable experience
This is a full time position.
This person must be skilled in time management.
This person must be self-directed and highly organized.
This person must have basic computer skills.
This person must master all knowledge and skills of every position in the Restaurant including management and office work.
Additional Information
It is a Great Place to Work - A job at Chick-fil-A is more than just a job; it is a stepping-stone to a successful future in the world of business. At Chick-fil-A, our Operators consider their team members to be more than just employees, they are a highly valued part of each Chick-fil-A restaurant. Our high retention rate is proof that team members really enjoy working at Chick-fil-A.
Flexible Hours - You probably have commitments to your family, friends, school or sports teams. We will try to arrange your work schedule around them.
Closed Sundays - All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
Work Directly with a Chick-fil-A Operator - The Operator is an independent business person, responsible for the operation of the restaurant, who invests time in his or her employees, teaching them important business skills for the future.
Competitive Pay - Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.