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Manager, Global Brand Innovation - W Hotels - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | New York, NY New York, New York |
About this job
Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?
JOB SUMMARY
W Hotels is the only brand to successfully scale a design-led and trend-savvy hotel concept into a global lifestyle brand. Built on a culture of freedom and individuality, W takes risks to constantly innovate the experience in local and authentic ways. This rare ability to balance the power of a global brand with the relevance and personality of a local insider is part of what makes W special and is critical to future success as the brand continues to scale.
The Manager, W Global Brand Innovation will foster and drive the brand's culture and strategy of innovation with compelling internal and external marketing and content. Key responsibilities will include 1) help articulate W vision, strategy and experience into actionable frameworks for internal stakeholders on/above property, 2) create compelling property/product/experience content, collaborating with hotel teams to support innovation projects and capture/share the resulting hotel content internally and externally and 3) systematize the way each W hotel becomes an expert content creator across all mediums, formats and channels (ie property photo/video, destination content, social strategy, influencer engagement strategy, etc).
The W brand thrives on a leadership mindset that balances rational, analytical thinking mixed with fearless creative genius. The Manager of Global Brand Innovation will embody this mix, applying a strategic and cost-effective approach with a visionary eye for creative content to build a content program that drives measurable results.
CANDIDATE PROFILE
Education and Experience Preferred
* 4-year college degree
* 3-5 years of relevant professional experience at a brand or creative agency
* Record of balancing analytical and creative thinking, with experience systematizing a creative process
* Strong knowledge of content creation, video production, digital/social
CORE WORK ACTIVITIES
Strategic Brand Communication
* Support development of key brand strategy content, including evolution of core positioning, brand experience and brand passion frameworks
* Work with Global Brand Leader and Sr Director, Global Brand Innovation to distill new brand strategies and direction into actionable, audience-focused messaging and content
* Lead analysis of industry forecasts, brand/travel futures reports, and digital trend data and bake key stats into core W messaging and comms
* Create and implement comprehensive internal communications plan to engage key MI stakeholders and build support for W across the org
* Assist in development and/or customization of core brand presentations for brand strategies, program guides, key meetings/events, etc.
* Create and own messaging and communications for targeted stakeholder groups such as Sales and Owners
Hotel Product Marketing and Experience Innovation Content
* Help support W Lab innovation projects and capture key content for brand/hotel marketing and internal brand channels
* Collaborate with hotel teams to capture and/or collect a constant stream of the latest/greatest hotel experience photo/video content
* Create and maintain digital library of global W hotel content, searchable by brand passion/pillar, hotel/geography, etc for use across all internal and external channels
* Create framework and process to deliver top content to appropriate external digital/social channel including the new whotels.com and all brand social platforms
* Leverage leading global hotel content for strategic internal comms and W culture-building
Global Property Content Strategy
* Build comprehensive W property content strategy and framework for each hotel to devise their own approach based on their objectives and KPIs, plan their editorial calendar, and execute
* Help define new W brand approach and standards for updating property photography and video
* Develop turnkey influencer strategy for each hotel to partner with a local social star to express the unique experience at their hotel, including cost structure, content objectives, ROI with standardized financial or barter terms that promote W's inclusion in the creative community
* Develop W Insider destination content framework and process, working with standout W Insiders and marketing teams to evolve/define our unique New/Next lens on each destination through the W Insider
Additional Responsibilities & Opportunities
* Create hotel content creation training guides
* Sponsor and curate inspirational content and speaker sessions for hotel and brand teams
* Help identify brand partners for content collaborations, video/app technology activations/partnerships
MANAGEMENT COMPETENCIES
Building Relationships
Coworker Relationships
* Embodies the W brand and exhibits 100% accountability to build credibility and forge reciprocal relationships
* Displays candor and willingness to go against the crowd and respectfully disagree to drive authenticity and action
* Plays as a team, keeps it fun and brings W vibes to each situation to promote authenticity, transparency and ownership
* Encourages inclusivity and helps others to work together, while also being decisive and willing/able to step up and make solo decisions
Customer Relationships
* Values time as the most precious commodity, and maniacally respects the time of others as a rule
* Always displays audience-first mindset, taking into account what motivates others to drive better outcomes faster
* Solicits and monitors stakeholder feedback and adjusts approach and communications accordingly
* Resolves customer/stakeholder issues with respect, openness and honesty
Global Mindset
* Embodies the W mindset of celebrating diversity and individuality, and creates an environment where everyone is valued and included.
* Models W curiosity and proactivity, learns constantly, embraces new ways of working, is willing to be wrong but unwilling to "just follow the way it's always been done"
* Solicits and incorporates ideas and opinions from diverse audiences and multiple levels, disciplines and geographies
* Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Organizational Capability
* Exhibits natural---even SUPERNATURAL---organization skills, instincts and habits
* Ensures work and output are well-organized for ease of reception but can adapt "on the fly" when needed
* Thrives on speed and is able to quickly and continuously improve work processes while still delivering output
* Communicates clearly and defines/leverages the right meetings and forums to share status and updates.
Talent Management
* Provides, seeks, and acts on constructive feedback.
* Develops others---especially hotel Talent collaborators---by identifying needs and providing resources in area of expertise.
Leadership
Adaptability
* Fearless and compelled to challenge the status quo with purpose, confidence, understanding and clarity of message
* Devotes time and patience to understand a situation, then executes quickly, decisively and unapologetically to rally support, create urgency, secure buy-in and achieve the desired result.
* Is adept at communicating change and clearly presents risks, opportunity cost and cause and effect scenarios
* Expert listener, uses active listening approach to show understanding and drive action
Communication and Professional Demeanor
* Clearly presents complex information and adapts style/format/message based on audience
* Skilled and persuasive presenter in meetings, presentations, remote calls/webinars and 1:1 interactions
Problem Solving and Decision Making
* Identifies issues and makes suggestions to solve complex problems affecting daily work.
* Models and coaches others on breaking complex issues into manageable parts.
* Looks for and shares information with others before making a decision.
Learning and Applying Professional Expertise
Applied Learning
* Sets ambitious career goals that benefit her/himself, the team and the broader org
* Gathers, shares, and uses information about industry and discipline trends and best practices.
* Budgets for training to support associate development, as applicable.
Business Acumen
* Ensures others understand how their work impacts property and team performance.
* Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Technical Acumen
* Understands technical elements of key initiatives and how they fit with the interconnected hotel ecosystem
* Models and promotes the best platforms currently in-use, while experimenting with new ones and not just settling for what is approved
* Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Managing Execution
Building and Contributing to Teams
* Promotes teamwork by sharing project ownership/visibility with appropriate teammates and colleagues
* Never says never and always models Whatever/Whenever W mindset, going beyond his/her role scope to help when needed
* Solicits and respects the perspective of others within the team, shares in the success and takes ownership for the failures
Driving for Results
* Is not afraid to fail and helps instill this into W and Marriott culture
* Makes sure others understand performance expectations.
* Measures everything and clearly communicates progress, results and strengths/challenges
Planning and Organizing
* Shares natural organizing skills, behaviors and tips with others
* Lends valuable tactical and strategic perspective to the always-hectic W brand calendar
* Eases the burden of new initiatives for hotels by planning around knowledge of the bigger picture
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
JOB SUMMARY
W Hotels is the only brand to successfully scale a design-led and trend-savvy hotel concept into a global lifestyle brand. Built on a culture of freedom and individuality, W takes risks to constantly innovate the experience in local and authentic ways. This rare ability to balance the power of a global brand with the relevance and personality of a local insider is part of what makes W special and is critical to future success as the brand continues to scale.
The Manager, W Global Brand Innovation will foster and drive the brand's culture and strategy of innovation with compelling internal and external marketing and content. Key responsibilities will include 1) help articulate W vision, strategy and experience into actionable frameworks for internal stakeholders on/above property, 2) create compelling property/product/experience content, collaborating with hotel teams to support innovation projects and capture/share the resulting hotel content internally and externally and 3) systematize the way each W hotel becomes an expert content creator across all mediums, formats and channels (ie property photo/video, destination content, social strategy, influencer engagement strategy, etc).
The W brand thrives on a leadership mindset that balances rational, analytical thinking mixed with fearless creative genius. The Manager of Global Brand Innovation will embody this mix, applying a strategic and cost-effective approach with a visionary eye for creative content to build a content program that drives measurable results.
CANDIDATE PROFILE
Education and Experience Preferred
* 4-year college degree
* 3-5 years of relevant professional experience at a brand or creative agency
* Record of balancing analytical and creative thinking, with experience systematizing a creative process
* Strong knowledge of content creation, video production, digital/social
CORE WORK ACTIVITIES
Strategic Brand Communication
* Support development of key brand strategy content, including evolution of core positioning, brand experience and brand passion frameworks
* Work with Global Brand Leader and Sr Director, Global Brand Innovation to distill new brand strategies and direction into actionable, audience-focused messaging and content
* Lead analysis of industry forecasts, brand/travel futures reports, and digital trend data and bake key stats into core W messaging and comms
* Create and implement comprehensive internal communications plan to engage key MI stakeholders and build support for W across the org
* Assist in development and/or customization of core brand presentations for brand strategies, program guides, key meetings/events, etc.
* Create and own messaging and communications for targeted stakeholder groups such as Sales and Owners
Hotel Product Marketing and Experience Innovation Content
* Help support W Lab innovation projects and capture key content for brand/hotel marketing and internal brand channels
* Collaborate with hotel teams to capture and/or collect a constant stream of the latest/greatest hotel experience photo/video content
* Create and maintain digital library of global W hotel content, searchable by brand passion/pillar, hotel/geography, etc for use across all internal and external channels
* Create framework and process to deliver top content to appropriate external digital/social channel including the new whotels.com and all brand social platforms
* Leverage leading global hotel content for strategic internal comms and W culture-building
Global Property Content Strategy
* Build comprehensive W property content strategy and framework for each hotel to devise their own approach based on their objectives and KPIs, plan their editorial calendar, and execute
* Help define new W brand approach and standards for updating property photography and video
* Develop turnkey influencer strategy for each hotel to partner with a local social star to express the unique experience at their hotel, including cost structure, content objectives, ROI with standardized financial or barter terms that promote W's inclusion in the creative community
* Develop W Insider destination content framework and process, working with standout W Insiders and marketing teams to evolve/define our unique New/Next lens on each destination through the W Insider
Additional Responsibilities & Opportunities
* Create hotel content creation training guides
* Sponsor and curate inspirational content and speaker sessions for hotel and brand teams
* Help identify brand partners for content collaborations, video/app technology activations/partnerships
MANAGEMENT COMPETENCIES
Building Relationships
Coworker Relationships
* Embodies the W brand and exhibits 100% accountability to build credibility and forge reciprocal relationships
* Displays candor and willingness to go against the crowd and respectfully disagree to drive authenticity and action
* Plays as a team, keeps it fun and brings W vibes to each situation to promote authenticity, transparency and ownership
* Encourages inclusivity and helps others to work together, while also being decisive and willing/able to step up and make solo decisions
Customer Relationships
* Values time as the most precious commodity, and maniacally respects the time of others as a rule
* Always displays audience-first mindset, taking into account what motivates others to drive better outcomes faster
* Solicits and monitors stakeholder feedback and adjusts approach and communications accordingly
* Resolves customer/stakeholder issues with respect, openness and honesty
Global Mindset
* Embodies the W mindset of celebrating diversity and individuality, and creates an environment where everyone is valued and included.
* Models W curiosity and proactivity, learns constantly, embraces new ways of working, is willing to be wrong but unwilling to "just follow the way it's always been done"
* Solicits and incorporates ideas and opinions from diverse audiences and multiple levels, disciplines and geographies
* Maintains an awareness of changing customer/stakeholder and associate characteristics.
Generating Talent and Organizational Capability
Organizational Capability
* Exhibits natural---even SUPERNATURAL---organization skills, instincts and habits
* Ensures work and output are well-organized for ease of reception but can adapt "on the fly" when needed
* Thrives on speed and is able to quickly and continuously improve work processes while still delivering output
* Communicates clearly and defines/leverages the right meetings and forums to share status and updates.
Talent Management
* Provides, seeks, and acts on constructive feedback.
* Develops others---especially hotel Talent collaborators---by identifying needs and providing resources in area of expertise.
Leadership
Adaptability
* Fearless and compelled to challenge the status quo with purpose, confidence, understanding and clarity of message
* Devotes time and patience to understand a situation, then executes quickly, decisively and unapologetically to rally support, create urgency, secure buy-in and achieve the desired result.
* Is adept at communicating change and clearly presents risks, opportunity cost and cause and effect scenarios
* Expert listener, uses active listening approach to show understanding and drive action
Communication and Professional Demeanor
* Clearly presents complex information and adapts style/format/message based on audience
* Skilled and persuasive presenter in meetings, presentations, remote calls/webinars and 1:1 interactions
Problem Solving and Decision Making
* Identifies issues and makes suggestions to solve complex problems affecting daily work.
* Models and coaches others on breaking complex issues into manageable parts.
* Looks for and shares information with others before making a decision.
Learning and Applying Professional Expertise
Applied Learning
* Sets ambitious career goals that benefit her/himself, the team and the broader org
* Gathers, shares, and uses information about industry and discipline trends and best practices.
* Budgets for training to support associate development, as applicable.
Business Acumen
* Ensures others understand how their work impacts property and team performance.
* Identifies innovative ways to improve, productivity, customer/stakeholder satisfaction, and profitability.
Technical Acumen
* Understands technical elements of key initiatives and how they fit with the interconnected hotel ecosystem
* Models and promotes the best platforms currently in-use, while experimenting with new ones and not just settling for what is approved
* Identifies innovative technical approaches and communicates how they can improve processes or business functioning.
Managing Execution
Building and Contributing to Teams
* Promotes teamwork by sharing project ownership/visibility with appropriate teammates and colleagues
* Never says never and always models Whatever/Whenever W mindset, going beyond his/her role scope to help when needed
* Solicits and respects the perspective of others within the team, shares in the success and takes ownership for the failures
Driving for Results
* Is not afraid to fail and helps instill this into W and Marriott culture
* Makes sure others understand performance expectations.
* Measures everything and clearly communicates progress, results and strengths/challenges
Planning and Organizing
* Shares natural organizing skills, behaviors and tips with others
* Lends valuable tactical and strategic perspective to the always-hectic W brand calendar
* Eases the burden of new initiatives for hotels by planning around knowledge of the bigger picture
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.