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Sr Specialist - Media * The Wendy's Company, Dublin, OH - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Dublin, OH Dublin, Ohio |
About this job
Overview
Assist in the development and implementation of local and national media plans, in support of Wendy's marketing objectives. Team with Field Marketing, Brand Marketing, Research and New Product Development to develop and manage all media test market plans, guidelines and budgets. Review and approve all test buys. Assist Media Manager in developing media planning and buying guidelines and performance benchmarks. Assist in managing Canada and Hispanic media needs.
Specific Responsibilities Include
- Manage billing and payment to ensure media plans align to guidelines and budgets
- Lead relationship with Field Marketing through serving as a Center of Excellence that by developing media guidelines, partner POV's, overseeing the digital certification process and educational development programs.
- Monitor agencies' post buy, budget and overall performance, including the establishment of performance benchmarks.
- Oversee the development of local media test structure, estimates, guideline development and billing.
- Manage approval process around added value and extensions associated with national calendar.
This position will be based at The Wendy's Company headquarters in Dublin, a suburb of Columbus, OH. The Wendy's Company is the world's second largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the U.S. and 25 other countries and U.S. territories worldwide.
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Education / Experience
- Bachelor's Degree. Additional education information (major, etc.): Marketing, Advertising, Business Administration or Communications preferred
- Strong understanding of national and local media planning and buying practices
- 3-5 years of related experience in media with a media or full-service advertising agency
- Strong math skills, detail-oriented, analytical, strong communication skills, able to multi-task
- Experience with both Traditional and Digital media, marketing resources,. tools and execution
Wendy's is an equal employment opportunity employer who may provide reasonable accommodation to enable individuals with disabilities to perform the essential functions of the job.
Please note that the Wendy's Company does not accept unsolicited résumé's from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit résumé's to an approved requisition, the Wendy's company will not consider or approve payment regarding recruiter fees or referral compensations.
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