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About this job

Job Title: Paid Social Strategist

Dept: Social Media

Reports to: VP of Strategy

FLSA: Salaried, Exempt, full-time

Date: May 2017

Location: PDX

About Digital Trends:

Digital Trends is an online tech and lifestyle magazine covering everything electronic -- from the latest Apple iPad developments to innovations in the world of hybrid-electric vehicles. Our content spans news, expert analysis, guides, in-depth reviews, hands-on videos, and more. We are among the top 10 most visited technology sites.

Position Summary:

The Ads Manager, Paid Social will manage the daily execution of paid digital marketing campaigns across Facebook, Instagram and other digital channels, implement best practices and monitor the latest trends. He/she will be responsible for driving online customer acquisition by managing the strategy and optimization of digital campaigns. This role will interface with external marketing partners to drive direct response efforts as well as lead internal resources to provide strategic input and guidance for digital channels beyond Facebook and Instagram. A successful candidate will have strengths in digital and social strategy, targeting, an understanding of bid execution and campaign optimization, and be experienced in A/B testing and evaluating results.

Job Responsibilities include, but are not limited to the following:

  • Manage and execute upon day to day social media campaign strategy, budgets and optimizations in support of client goals and innovations
  • Develop strong working relationships with social vendors to stay up to date on new ad offerings and test opportunities
  • Identify the variables that can be optimized and execute optimization
  • Daily use of reporting, analytics and trend tools, including but not limited to Facebook/Instagram, Twitter and Snapchat

Qualifications/Skills:

  • 2+ years experience in media buying, strategy, or related functions
  • Experience using social media to solve brand/business challenges
  • Familiarity with social listening and measurement tools
  • Innate curiosity and entrepreneurial spirit
  • A demonstrated passion for and understanding of social media platforms and their ad offerings
  • Commitment to excellence - working nonstandard hours when necessary, anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation
  • A firm grasp of relevant mathematical concepts

Work Environment:

This job operates in an office environment. This role uses a computer nearly 100% of the time for the completion of work.

Physical Demands:

This is largely a sedentary role. The employee is frequently required to use a keyboard and to sit for long periods of time.

What's in it for you:

  • Company paid Tri-Met pass
  • Medical, dental vision, 401k, life insurance, short-term and long-term disability offered
  • Fun working environment to include the following in-office amenities: free nerf-gun to all new-hires, full in-office cafe, free espresso, foosball table, big-screen TV's, bike racks, shower in-office, laundry machines in-office (while testing them for reviews), full kitchen to include dishes, stove and dishwasher, and so much more!