Product Demonstrator Job Description

  • Product demonstrator and event coordinatorOn average, demonstrators make around $11 per hour.
  • 54 percent of all demonstrators work part time.
  • You'll receive on-the-job training.

What do product demonstrators do?

"Would you like to try this new pizza pocket?"

"Don't mind if I do."

You might know demonstrators and product promoters by another name: angels, because there are few things in life better than store d'oeuvres. It adds excitement to an otherwise monotonous trip to the grocery store. These lovely people are the ones offering up the free eats at the end of the aisle to entice you to buy their delicious products.

You may not realize that the world of product demonstration extends far beyond the realm of frozen prepared foods. You'll be dazzling customers with the features (savory sauce, creamy cheese, spicy pepperoni) of all sorts of awesome treats.

If food isn't really your thing, there are less delicious products to demonstrate, like computers, software, cell phones, ShamWows and OxyClean. If you really have a knack for product demonstration, you might get to be the next Billy Mays (though that's a big beard to fill).

You'll need to be friendly and engaging to attract the attention of busy customers and passersby. About half of demonstrators work part time. The positions are highly seasonal, with demand for workers being higher during strong retail seasons (like the holidays).

How much do demonstrators make?

The average hourly pay for all demonstrators is about $11 per hour, but will vary by experience and location. Experienced demonstrators who sell high-priced products can expect to earn up to $20 per hour.

Education requirements

Not everyone is a pizza pocket aficionado, so most employers will teach you techniques to help you sell the product you'll be presenting. More complicated products like electronics or tools may require more extensive training, but this will also be provided by your employer.

Career paths for demonstrators

Many demonstrators are hired by third-party companies to fill a variety of different positions. Advancement within these companies can be difficult, because there are a small number of office positions overseeing a large number of demonstrators in a given area. These positions are best suited for workers looking for a second job, or temporary, part-time and seasonal work.

The future of demonstrators

The BLS (Bureau of Labor Statistics) is expecting average growth for demonstrator positions. Because product demonstration is a powerful marketing tool, companies like to use a hands-on approach to sell their product whenever possible.

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