Marketing Specialist Job Description

WHAT DO MARKETING SPECIALISTS DO?

Have you ever looked at something in a store and thought "Who would buy THAT?!?" Want to get paid finding out the answer? Then a career as a marketing specialist might be right for you.

Marketing specialists, also known as market research analysts, help companies figure out what sells. They analyze market data on a local, regional or national level, and determine what people are buying, what gaps are in the market, what type of people buy what products, and what people are willing to spend on those products.

marketing specialists and research analysts have their finger on the pulse of what sells around the country, analyzing demographic data, buying and shopping habits, looking at a competitors and their pricing, creating and administering surveys, questionnaires and other information gathering devices, measuring current strategies and much more, all in an effort to help expertly understand the best way to market products and make the company money.

HOW MUCH DO MARKETING SPECIALISTS MAKE?

According to the Bureau of Labor Statistics (BLS), the median income for market research analysts was $29.12 per hour, or $60,570 per year.

WHAT ARE THE EDUCATION REQUIREMENTS?

Math skills are key to this job, and most companies want at least a bachelor's degree in market research or a similar field, such as math, statistics or computer science. Some companies might require a master's degree. Certification is available, but not required.

JOB SKILLS AND REQUIREMENTS

  • Analytical Skills: Marketing specialists look at many streams of data to determine the demographics and buying trends of current and potential customers. Understanding this data will be critical to the job.
  • Communication: When gathering and presenting information, marketing specialists need to be able to talk and listen well.
  • Critical-Thinking: Being able to process the data in a way to make recommendations takes critical thinking.
  • Attention to Detail: Analyzing data to show trends takes precision.

THE FUTURE OF MARKETING SPECIALISTS

Data is king these days, and most companies want to know more about their customers. Market research analyst/marketing specialist jobs will grow by 41% between 2010 and 2020, much faster than most other jobs. If you're looking for a lucrative job with room for growth, consider becoming a marketing specialist.

 


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