Marketing Communications Specialist

Marketing Communications Manager

82-93k

Onsite in Cosner's Corner, VA

The Marketing Communications role will assist in the development and leading the execution of the annual marketing plan. The position will implement internal communications to inform, engage, educate employees while building advocacy for the company and brand. The Marketing Communications position will also be responsible for external communications with clients, community constituents in accordance with company strategy. The position requires collaboration with the Regional Marketing Director and cross-functional team members, operations, vendors, partners, and local agencies, and other third parties such as vendors and agencies.

JOB RESPONSIBILITIES
• Employee Communications: Support planning, development and execution all written communications and videos. Develop, refine, execute, and oversee content development for all existing vehicles for internal communications including but not limited to monthly messages, other employee communication, email protocols and workload improvement initiatives. Develop key communications, presentations, and scripting/presentation notes. Oversee content and implementation of business unit meetings, videoconferences, and events.

• Communications Plan/Strategy: Develop and manage a comprehensive client / constituent (principals, employees, teachers, parents, community leaders, school administration) communications plan to include newsletters, monthly-joint-review templates, annual review template and process. This is to include distribution, tracking and measurement.

• Success Stories/Best Practices: Working closely with functional leaders and area managers, set-up a process to systematically and periodically capture best practices, successes, innovative programs, and other efforts to generate awareness and advocacy in the marketplace. Develop plans to share these through client communication tools (newsletters and MJRs) and via other channels such as social media, and website.

• Relationship Development and Support: Collaborate with senior leadership in the documentation of success stories and achievements for retention efforts. Provide strategic direction for driving client advocacy that aligns with our value proposition. Work in collaboration with the sector and local community engagement team to develop plans for additional advocacy. Support development of case studies, client/key constituent testimonials, best practices, innovation stories, and other information in support of the communications plan.

• Field Communications Tools/Templates: Develop, implement, and continuously improve operator communications templates to use with clients, client constituents and campus/district communities. Ensure the alignment of the tools with sector messaging and enterprise brand standards.

MUST HAVE
• 2+ years’ experience in marketing (PR, Marketing and/or Corporate Communications experience)

• Bachelor’s Degree

• Superb writing skills

• Proficiency in Word, Power Point and Excel

Requirements

• 2+ years’ experience in marketing (PR, Marketing and/or Corporate Communications experience)

• Bachelor’s Degree

• Superb writing skills

• Proficiency in Word, Power Point and Excel

Benefits

Medical

Dental

Vision

Life

Disability

Stock Purchasing

5-7% 401k match

Tuition Reimbursement

Paid Parental Leave

More