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Digital Marketing - Social Media Management/ Brand Messaging/ Shopify
| Hours | Full-time, Part-time |
|---|---|
| Location | Solana Beach, California |
About this job
Job Description
Strut Hair Solutions is a leader in the hair addition industry, last October launched our own hair growth product line "Unveil Restorative Hair Care".
We are growing, looking to up level our team and now in need of another social media / digital marketing lead to help grow our reach and work with our current support team with the management of the Strut and Unveil media presence.
Preference of someone with CPG / DTC beauty industry experience, this could be the place for you to grow with us!
Our main goal with this position is to implement social media strategy that aligns with our Shopify store headlines, SEO rich blogs, keywords and increase online brand awareness to drive online website engagement and sales.
Responsibilities:
- Design and implement social media strategies to align with business goals (follower growth/conversation & conversions to online sales)
- *Experience with social media platforms: Instagram, Facebook, Tiktok, and YouTube (Creating - Stories & Reels)
- An eye to create and curate on-brand, engaging text content, image content, & videos with our products!
- Know how to rank for our keywords on blogs, etc.
- Monitor on-page SEO and web traffic metrics
- Knowledge in using photo and video editing apps to create social assets (or a quick learner)
- Write blogs and interactive content keyword rich monthly
- General administrative assistance to CEO
Qualifications:
- Previous social media and digital marketing
- Klavyio experience - Our marketing platform
- Shopify knowledge - Our selling platform
- Strong communication
- Organizational skills
- Strong copy writing skills
- Ability to work well alone and with the team
Most of this work can be done from home after the first 60-90 days. Then just weekly in-store/zoom check ins.
Looking for 15-20 hours a week, open to 30hrs a week once trained and generating online sales.
We can't stress enough how big we are on VIBES. So bring your good attitude and hard work ethic every day.
We have the best time here, and there is room for growth.
You must have a positive attitude, a strong work ethic, and be a team player.
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