Arctic® Apples Marketing Manager

Salary: 70,000-80,000

Location:            Northwest Region – United States

Reports to:        Director of Marketing & Communications

Status:               Full-time Exempt

 

Are you ready to be at the forefront of a sustainable food revolution? Okanagan Specialty Fruits is seeking a dynamic and forward-thinking Marketing Manager to join our team.

 

About Okanagan Specialty Fruits: At Okanagan Specialty Fruits, we're not just redefining the apple – we're reshaping the future of fruit. Our Arctic® Apples, a marvel of genetic innovation, stay fresh and crisp longer, offering a groundbreaking solution to consumers and the industry alike. As we continue to push the boundaries of fruit technology, we need a Marketing Manager to lead the charge in promoting the extraordinary qualities of Arctic Apples. As a Marketing Manager, you will play a crucial role within the Marketing and Communications team, reporting directly to the Director of Marketing & Communication. This dynamic individual will contribute to executing creative and measurable multichannel campaigns, ensuring alignment with the company's Marketing & Communication plan. The ideal candidate should be a creative and highly organized team player with excellent communication skills, capable of managing resources efficiently and meeting established timelines. Experience in the produce industry is a plus.

 

Position Summary

The Marketing Manager at OSF plays a crucial role within the Marketing and Communications team, reporting directly to the Director of Marketing & Communication. This dynamic individual will contribute to executing creative and measurable multichannel campaigns, ensuring alignment with the company's Marketing & Communication plan. The ideal candidate should be a creative and highly organized team player with excellent communication skills, capable of managing resources efficiently and meeting established timelines.

Responsibilities

Campaign Management

• Organize and execute creative and measurable multichannel campaigns within budgetary constraints.
• Collaborate with the Marketing and Communication team to maintain consistency in messaging and visuals across all MarCom efforts.

 

Analysis and Recommendations

• Analyze marketing campaign performance, interpret results, and provide recommendations for improving effectiveness.
• Analyze category and syndicated datasets (e.g., Nielsen IRI) to bring actionable insights to the company.

 

Event Support

• Responsible for executing various marketing tactics, such as exhibitions, events, and sponsorships.
• Develop pre-established objectives, prepare post-event reports, and ensure effective follow-through.

 

Sales Support

• Design collateral, presentations, and promotional materials to support sales teams.
• Prepare creative business presentations for internal and external use.

 

Brand Consistency

• Ensure corporate identity, brand guidelines, and essential messaging are consistent in all corporate and marketing communications.

 

Content Creation and Management

• Prepare digital and print marketing campaigns or materials with the communications team.
• Manage and maintain company and brand websites, ensuring current and relevant content.

 

Cross-Functional Collaboration

• Promote cross-functional collaboration and support the company's internal communication strategy.

 

Vendor Management

• Manage assigned projects with external vendors, building relationships to ensure efficiency and effectiveness.

 

Market Research and Growth Opportunities

• Identify new opportunities for customer growth by researching potential buyers' needs and buying habits.

 

Legal and Communications Liaison

• Serve as the lead liaison for legal and communications reviews across departments.

 

Influencer Relations

• Manage relationships with influencers on sponsored blog posts and promoted social media posts.

 

Social Media Management

• Lead the development and posting of OSF's social media strategies across various platforms.
• Develop a social media content calendar, campaigns, and promotions to achieve measurable targets.

 

Brand Advocacy

• Become a brand advocate, consistently representing the voice of the Arctic® brand across all platforms.

 

Professional Development

• Stay apprised of current marketing trends and techniques.

 

Review and Oversight

• Manage and review work performed by assigned sub-contractors, vendors, or OSF support staff, including content drafted.

 

Additional Responsibilities

• Perform other duties as directed by the supervisor.

Requirements

• Eight or more years of relevant experience and a proven track record of success in previous communications-related responsibilities, especially media relations and crisis management. Experience marketing fresh food is a plus.
• Bachelor's degree related to Communications, Marketing, or Public Relations.
• Enthusiastic, positive energy that aligns with the company's entrepreneurial attitude.
• A skilled, creative, passionate communicator able to digest technical subject matter and communicate it to others (including laypersons).
• Self-motivated and possessing skillset and confidence to proactively develop and drive OSF's communications strategy and execution. Nor
• Demonstrated experience in the successful development and execution of a multi-platform, social media / online strategy to achieve business goals. Ability to assess and analyze performance results and draw actionable insights.
• Excellent writing, editing, and proofreading skills coupled with solid proficiency in various communications programs and applications.
• Ability to develop creative visual and written content appropriate to the specific audience(s) and/or social network.
• Required software experience:
  • Proficient: MS Office software
  • Above-average skills utilizing Adobe Acrobat Pro and graphic design software
  • Power-user and creator in PowerPoint. Must be very experienced at creating pitch decks and content for executive team presentations.
• Goal- and team-oriented mentality that enables the candidate to effectively coordinate communications activities with other team members while setting and achieving measurable goals and outreach targets.
• Impeccable attention to detail in all communications-related activities.
• Professional in writing, by phone, by video, and in person.

Mission Statement

Harnessing excellence in talent, passion, culture, technology, and innovation, OSF delivers premium quality tree fruit products in the constant pursuit of a healthier, more sustainable world.

 

 

 

About Us

Okanagan Specialty Fruits® (OSF) is a vertically integrated company specializing in the development, growing, processing and marketing of novel tree fruit varieties developed through bioengineering and other molecular tools. Based in Summerland, British Columbia, Canada, OSF was founded in 1996 and acquired by an affiliate of Third Security, LLC in 2020. OSF’s flagship product is its nonbrowning Arctic® apples. Arctic apples provide a sustainable solution to less food waste and improved apple consumption.

For consumer information, visit www.arcticapples.com; for company information and partnership opportunities, visit www.osfruits.com.

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