Recruitment Marketing Specialist

RECRUITMENT MARKETING SPECIALIST

WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. It informs our who, what and how. Our belief that who children become is as important as what they know comes to life through our exclusive, research-informed approach to teaching and learning. We deliver more than a curriculum; we provide a life-changing early learning experience for children and their families.

We believe who you are is as important as what you know.While experience and knowledge are an important part of the success equation, who you are matters just as much. We treasure our relationships with Team Members, Franchise Owners and those we serve. Our commitment to diversity means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives. We make every effort to ensure everyone feels they belong in our Primrose community.

WHAT YOULL DO
Position Description:

As a Recruitment Marketing Specialist, you are responsible for executing successful marketing campaigns to build and increase employment brand awareness, resulting in increased applicant volume to attract the best candidates to schools. Working alongside the Program Manager, Recruitment Marketing, you will partner with internal channel leads, external partners and more to build repeatable and adaptable strategies and campaigns that result in attracting talent to Primrose locations across the country. Our ideal candidate has 3-5 years of experience executing marketing campaigns and a natural curiosity to understand things that are unfamiliar.

Duties and Responsibilities:

• Collaboration & Priority Mining: Works closely with internal team and Franchise Owners to understand recruitment needs and priorities
• Campaign & Project Management: Supports the development and delivery of recruitment marketing campaigns, events, and initiatives to raise employment brand awareness and drive quality applicants Content Management: Owns the Primrose Brand Careers page experience on various channels; provides best practices and suggestions for school level sites
• Report & Optimize: Creates campaign reports. Reviews results of plans and optimizes to continually improve recruitment marketing campaigns. Shares data and actionable insights with relevant stakeholders Resource Development & Content Management: Develops assets, tools, and support materials on an ongoing basis, both autonomously and in partnership with channel leads or partners.
• Internal Communication: Maintains the Recruitment Marketing intranet page, adding relevant documents that support the recruitment marketing strategy. Shares best practices with Franchise Owners as it relates to enhancing the candidate journey across a broad range of channels including digital, social and in-school experiences
• Partner Management: Manages multiple vendor relationships and ensures service level agreements are met

WHO WE ARE LOOKING FOR
We seek to build teams of individuals who maintain trusted relationships, demonstrate accountability, influence without authority, have a service mindset, agility and curiosity. Our ideal candidate will possess a mix of the following skills and competencies:

• 3-5 years of relevant experience
• Bachelors Degree in marketing or similar field
• Experience working with recruitment marketing programs, experience Indeed and GlassDoor is a plus
• Franchise experience will set you apart
• Excellent communicator, both oral and written

WHAT YOULL GET
We offer competitive pay and the opportunity for EVERYONE to earn commission and/or bonuses based on company and personal performance. We demonstrate our commitment to children and families with reimbursement of up to 50% of tuition at any of our Primrose schools and a flexible work environment. Full-time staff are eligible for health, dental and vision insurance.