Vice President of Marketing

Description
At GUNNER® we build the best dog products in the world to give our dogs the lives they deserve. Overbuilt in the USA™, we engineer them for your dog and build them for your peace of mind. If you join the pack, you’ll have the opportunity to create fun, meaningful work, on our way to becoming a world-class brand that strengthens our bond with Man’s Best Friend.

Energized by this exciting mission? GUNNER® is on the hunt for an experienced, entrepreneurial Vice President of Marketing who’s ready to thrive in a fast-paced environment and continue to drive growth. Our Vice President of Marketing will be a galvanizing leader, providing clear and regular strategic direction to their team of 4+ people as well as external agencies. As an integral member of the GUNNER® Leadership Team, this role will lead our Marketing department end-to-end including Performance Marketing (acquisition and retention channels), Brand Marketing (social, community, events, partnerships), and Creative Services (photo/video, copy, asset production, web/ecommerce UX).

Key Responsibilities

• Oversee day-to-day operations of our Marketing channels such as paid, affiliate, PR, email, SMS, direct mail, ecommerce site content, and data/analytics including ownership of contracts, agency negotiations, agency performance, RFPs, promotional activity/marketing calendar development, etc.

• Oversee ecommerce business health metrics such as net sales, AOV, conversion rate, LTV, CAC, ROAS/MER, and additional engagement/performance metrics by channel and drive rapid scale of our direct-to-consumer business

• Drive strategic initiative roadmapping across Performance and Brand Marketing, enacting strategic progress to scale the GUNNER® direct-to-consumer business

• Lead a progressing, collaborative and winning culture across a growing team of 5 people, including 3-4 direct reports who oversee Brand Marketing, Performance Marketing, and Creative

  • Performance Marketing: paid search, display, paid social, affiliate, PR/media, email, SMS, etc.

  • Brand Marketing: community, partnerships, social content, influencer marketing, event marketing, etc.

  • Creative: video/photo production, graphic design, copywriting, asset production, ecommerce web UX and marketing enablement

• Develop Marketing department budget and KPIs including marketing spend, fixed and variable expenses, forecasts and KPI goals with an emphasis on both initial accuracy and regular reforecast communication

• Build a strong partnership with cross-functional departments, regularly and proactively communicating with CX, Operations, Ecommerce Systems, Finance and other key downstream/upstream stakeholders of Marketing’s success

• Champion system, process and accountability for Marketing execution of calendar/day-to-day and strategic roadmap/short-to-long-term initiatives

• Oversee Creative Services requests to final output ensuring that brand tone, aesthetic and messaging are supportive and elevating of brand guidelines

• Act as a crucial member of the Leadership Team, weighing in on business strategy, long-term decisions, employee engagement and overall business strengths

• Assist in managing and strategic development of Omnichannel paid ads opportunities

The Ideal Candidate

• Has a strong, entrepreneurial spirit mixed with the proven ability to lead high-performing, game-changing teams

• Leverages past experience and uses strong communication skills to collaborate effectively with other members of the Leadership Team

• Demonstrates mastery of the financial impact and ability to scale Marketing and consistently works to increase scale with a mindful eye on operating efficiency, profitability and improved customer experience

• Is a self-starter who excels at strategy, prioritization and directing on-time executional excellence

• Thrives in a fast-paced, fun environment with proactive and reactive elements of the job keeping teams on their feet and the customer at the center of all decisions

• Can negotiate hard but maintains excellent relationships with agencies and service providers across technology providers, agencies and marketing partnerships

• Is equal parts detailed, resourceful, high-level strategic thinker and fast-paced, moving the business forward while getting the best result in the most efficient ways possible

• Is passionate about building the best dog products in the world and a world-class brand experience across every touchpoint

• Experience working in a fast-paced environment with founders focused on product and brand

Required Qualifications

• 10+ years of Marketing experience directly managing marketing channels, creative services with a strong background at ecommerce and Omnichannel retail brands

• Experience managing or a deep working understanding of ecommerce and marketing technology including retail technology systems/stacks, ecommerce platforms, email platforms, SMS providers, review platforms, influencer marketing tools, etc.

• Strong cultural leadership and effective management of teams of 5+ in size, including professional development of both individual contributors and managers

• Managed a multi-million dollar budget, reforecasts and demonstrated experience driving both efficiency and scale

• Experience with supporting high-growth marketing expansion from a strategic, channel and talent standpoint

• Demonstrated experience leading sales forecasting and managing towards goals at the channel and business unit level

• Bachelor’s degree in business, marketing or equivalent

GUNNER® Core Values

• Overcomes obstacles: is resilient, takes initiative, and solves problems

• Exceeds expectations: goes above and beyond the call of duty

• Is authentic: true to themself and brings their best selves everyday

• Is a team player: willing to help others and put the team before self

• Is customer obsessed: puts the customer at the center of every decision

Departments & Supervisor
This role will report directly to the President and be a member of the Leadership Team. This role will manage (3-4) direct reports (5+ total reports) who oversee marketing, creative, and brand.

Location

On-site at GUNNER® HQ in Nashville, TN.

Compensation

• Salary based on experience

• Health, Dental, and Vision Insurance

• 401k plan

• Paid Time Off - Includes vacation, sick, and personal days.

References

• Resume

• 3 Professional References (requested later in process)

GUNNER® requires all applicants to be eligible to work within the US. GUNNER® is a Monday-Friday, Disabled, and Vet EEO/AA Employer. (Applies to all positions in the U.S.)

Website: Gunner.com

Facebook: https://www.facebook.com/gunnerkennels

Instagram: https://www.instagram.com/gunnerkennels/

Address: 5207 Linbar Drive, Suite 704, Nashville, TN 37211