Digital Producer - Spectrum News Austin

Client Reference Code: 199300
SUMMARY
Craft editorial content for a 24-hour local station and drive engagement across our digital platforms including websites, social media handles and mobile apps. The ideal candidate will have strong news writing skills, a familiarity with internet publishing tools, a passion for digital media, a positive attitude, and the ability to work on deadline in a fast-paced environment.

ESSENTIAL DUTIES

• Attend editorial meetings to stay synced with all ongoing and breaking news priorities, and provide suggestions for digital content extensions.
• Prepare online news and feature web stories based on on-air scripts, as well as information provided by the assignment desk, wire services, newspapers, press releases and footage shot in the field from station reporters.
• Adhere to AP print style and provide script edits to maintain spelling & grammar accuracy, clarity and staying factual.
• Compose and publish text, video and images to site using online publishing tools and other software programs.
• Build site content widgets and special sections that highlight priority content in an engaging way.
• Craft social media post copy and video/image elements that are impactful and compelling to users.
• Track web and social metrics and assist the team in making strategic content changes when necessary.
• Collaborate with reporting staff to take advantage of the presentation of their stories both on the website and on social media.
• Interface with digital producers across the Spectrum News footprint on items including editorial projects, web development, copywriting, and more.
• Assist with the generation, aggregation, management and utilization of user-generated content.
• Apply SEO techniques to increase visibility of content.
• Stay familiar with trends within the online news industry.

TECHNICAL RESPONSIBILITIES

• Operate Adobe CQ5 and Experience Manager content management system for publication of stories.
• Leverage Dalet newsroom management system and programs like Adobe Photoshop to access source material and craft content.
• Use online tools to manage news channel’s social media accounts.
• Rely on knowledge of HTML, CSS, web scripting and FTP to drive efficiencies.
• Work within design programs like Adobe Photoshop to produce high quality digital visuals to accompany content.
• Publish text and e-mail alerts as necessary.
• Monitor site metrics on various software-based dashboards.

REQUIREMENTS

• Strong writing and copy editing skills.
• Possesses accurate and ethical news judgment.
• Excellent communication skills.
• Familiarity with internet publishing workflow, including experience with a content management system, image editing software, video editing tools and social media platforms.
• Ability to tell engaging stories in the digital space by adding video assets, photos, social, etc.
• Willingness to work flexible shifts, including weekends and early morning/closing night shifts, as needed.

EDUCATION/EXPERIENCE

• B.A. Degree in Communications, Journalism, related field or equivalent combination of education and experience.
• 2+ years of editorial writing experience producing news, sports, and/or lifestyles content.

Job Code : TWCNPR205 Producer, Digital Cont Int Nonexempt

199300BR