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Communications Director - Editorial Strategist - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | New York, NY New York, New York |
About this job
POSITION SUMMARY
Exciting opportunity for experienced creative writers/editors in Hartford, CT or New York, NY area.
Communications Director - Editorial Strategist is responsible for helping to create, collect and work with communication and marketing colleagues to tell stories that demonstrate how Aetna is building a healthier world. You will establish an editorial strategy and processes that enable us to communicate a consistent, meaningful and inspirational Aetna narrative to our key audiences.
You will possess creativity and proven expertise in storytelling, and will demonstrate top-notch, consumer-focused writing and editing skills as well as operational experience in establishing strong content and editorial processes. You will partner with colleagues across the Communications function to ensure alignment of editorial strategies. You will serve as editorial lead for the company's Annual Report, one of our primary storytelling assets. To be successful, you will provide sound communication and editorial guidance and ensure the successful execution of plans.
Fundamental Components:
Expand and formalize existing key messages into a consolidated Key Message database.
Create a consistent model for capturing key messages and proof points for use by Enterprise Communications and others in Corporate Affairs and Marketing.
Partner with colleagues and vendors to understand influencers and what messages are relevant and resonating with these influencers.
Leverage insights and analytics research to ensure relevance of our story to our key audiences.
Work across Enterprise Communications to help ensure our key messages reflect evolving narrative.
Partner with colleagues across Enterprise Communications and Corporate Affairs to help bring the Aetna story and brand to life through engaging campaigns and content that highlight our most compelling stories.
Set the editorial strategy and serve as the editor and lead writer for the Aetna's Annual Report.
Ensure that all communications are error-free, accurate, appropriately approved and consistent with Aetna's core values.
Understand and support the Aetna brand.
Measure program effectiveness, actively review results and make adjustments to improve efficacy.
BACKGROUND/EXPERIENCE desired:
Experience developing and executing successful editorial strategies programs for large organizations
Experience in writing and editing all kinds of communication on short notice and as part of long-term initiatives
Ability to build relationships, integrate strategies, and connect the dots between messages, timing and activities being carried out by other communication professionals.
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
FUNCTIONAL EXPERIENCES
Functional - Communications//More Than 10 Years
TECHNOLOGY EXPERIENCES
Technical - Desktop Tools/Microsoft Outlook/7-10 Years/
Technical - Desktop Tools/Microsoft Word/7-10 Years/
ADDITIONAL JOB INFORMATION
Expert-level writing, editing and presentation skills
Ability to simplify complex health care topics into easy-to-understand and relevant messaging for a variety of internal and external audiences
Effective team player with proven ability to collaborate with and influence business leaders, decision makers and peers
Ability to handle proprietary business strategies and confidential matters with discretion and professionalism
Commitment to quality while being able to prioritize and excel in a fast-paced environment
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Employment Type Regular Career Band Description Professional
Exciting opportunity for experienced creative writers/editors in Hartford, CT or New York, NY area.
Communications Director - Editorial Strategist is responsible for helping to create, collect and work with communication and marketing colleagues to tell stories that demonstrate how Aetna is building a healthier world. You will establish an editorial strategy and processes that enable us to communicate a consistent, meaningful and inspirational Aetna narrative to our key audiences.
You will possess creativity and proven expertise in storytelling, and will demonstrate top-notch, consumer-focused writing and editing skills as well as operational experience in establishing strong content and editorial processes. You will partner with colleagues across the Communications function to ensure alignment of editorial strategies. You will serve as editorial lead for the company's Annual Report, one of our primary storytelling assets. To be successful, you will provide sound communication and editorial guidance and ensure the successful execution of plans.
Fundamental Components:
Expand and formalize existing key messages into a consolidated Key Message database.
Create a consistent model for capturing key messages and proof points for use by Enterprise Communications and others in Corporate Affairs and Marketing.
Partner with colleagues and vendors to understand influencers and what messages are relevant and resonating with these influencers.
Leverage insights and analytics research to ensure relevance of our story to our key audiences.
Work across Enterprise Communications to help ensure our key messages reflect evolving narrative.
Partner with colleagues across Enterprise Communications and Corporate Affairs to help bring the Aetna story and brand to life through engaging campaigns and content that highlight our most compelling stories.
Set the editorial strategy and serve as the editor and lead writer for the Aetna's Annual Report.
Ensure that all communications are error-free, accurate, appropriately approved and consistent with Aetna's core values.
Understand and support the Aetna brand.
Measure program effectiveness, actively review results and make adjustments to improve efficacy.
BACKGROUND/EXPERIENCE desired:
Experience developing and executing successful editorial strategies programs for large organizations
Experience in writing and editing all kinds of communication on short notice and as part of long-term initiatives
Ability to build relationships, integrate strategies, and connect the dots between messages, timing and activities being carried out by other communication professionals.
EDUCATION
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
FUNCTIONAL EXPERIENCES
Functional - Communications//More Than 10 Years
TECHNOLOGY EXPERIENCES
Technical - Desktop Tools/Microsoft Outlook/7-10 Years/
Technical - Desktop Tools/Microsoft Word/7-10 Years/
ADDITIONAL JOB INFORMATION
Expert-level writing, editing and presentation skills
Ability to simplify complex health care topics into easy-to-understand and relevant messaging for a variety of internal and external audiences
Effective team player with proven ability to collaborate with and influence business leaders, decision makers and peers
Ability to handle proprietary business strategies and confidential matters with discretion and professionalism
Commitment to quality while being able to prioritize and excel in a fast-paced environment
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Employment Type Regular Career Band Description Professional